Small World Labs and Sway Partner to Create True 360 Degree Social Media Solution

Austin, TX. – Small World Labs, an established provider of enterprise social networking software and online community building expertise, and Sway Inc, a leading social marketing firm, today announced an exclusive partnership to integrate Sway’s popular Social Media Map™ and Shoutlet offerings into online communities and social networks powered by Small World Labs. This first of its kind integration is designed to give marketers all the tools they need to create and execute successful social media strategies supporting their brands and organizations.

The agreement allows marketers to use Sway’s Social Media Map™, a proprietary market research and strategy tool that uncovers behavioral trends, demographic tendencies, competitor online initiatives, and more, in conjunction with community building experts from Small World Labs, to design communities that are more relevant and useful to target markets. Once a community has been built, Small World Labs’ customers can turbo-charge community growth by using Sway’s Shoutlet to distribute community content via any combination of e-mail, podcasts, Really Simple Syndication (RSS), widgets, mobile messaging (SMS) and video syndication.

“What we’re doing with Sway is helping marketers stop guessing about how their target audience behaves online and start building communities that will actually engage participants in a meaningful, long-term way,” said Michael Wilson, founder and CEO of Small World Labs. “We believe that this 360 degree solution gives our customers a competitive advantage.”

“This is a game changer for marketers considering employing community and social networking to grow and strengthen a brand online,” said Jason Weaver, CEO, Sway, Inc. “Imagine the same solutions that power social marketing campaigns for companies such as Miller Brewing Company, Solo, Emerson, Wrigley and Yamaha working to grow a community’s membership base. We’re giving marketers a measurable solution to build and grow online communities.”

Small World Labs, whose customers include Scottrade, Belo, Fox and British Telecom, will begin offering Social Media Maps™ and Shoutlet to clients immediately. Pricing and other details are available from Small World Labs’ representatives.

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About Small World Labs
Founded in 2005, Small World Labs is a proven enterprise social media solution provider, best known for its unique combination of technology and community building expertise that helps customers better understand, engage and serve their key constituents. Small World Labs takes a hands-on approach to community building, providing a robust social-networking architecture and best practices gained through years of experience, so that customers are best positioned to create a successful and vibrant community.

About Sway, Inc.
Sway, Inc. is a leading social media marketing company based in Madison, Wis. Founded in 2004, Sway executes highly targeted online marketing campaigns using its proprietary Web 2.0 marketing platform, Shoutlet®. Along with Shoutlet, Sway’s marketing research services and campaign management services assist companies seeking to reach customers through the latest social media marketing techniques.

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