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Marketing Shift from Message Control to Relationship Building will be Discussed at Marketing & Online Communities Conference


The Marketing and Online Communities conference will feature compelling sessions and case studies from AMEX, BlogHer and many more.

San Francisco, CA – October 30, 2008 – Forum One Networks, a strategy and research group specializing in online communities, has finalized preparations for the Marketing and Online Communities conference, which takes place in New York, NY on Wednesday, November 5, 2008. The agenda is set with compelling topics, including; social web, community generated media, successful community campaigns, and community marketing strategies and best practices in marketing to online communities.

“We have hand selected speakers who will present on successes and lessons learned from their successful community engagements,” says Bill Johnston, Chief Community Officer at Forum One Networks. In her session, Secrets of Successful Community Campaigns, Belinda Lang, Vice President of Consumer Marketing at American Express, will discuss American Express’ Members Project and why this type of community building is essential to growing engagement and involvement with their brand. According to Lang, “Social marketing and community-based platforms, such as Members Project, are an important part of our marketing strategy as we empower our Cardmembers to come together in an engaging way that enhances their relationships with each other and with American Express. These innovative programs not only deepen loyalty but inspire Cardmembers to be advocates for our brand.”

In another session, The Social Web: How Consumers and Brands are Connecting Online, Elisa Camahort Page, Co-Founder and Chief Operating Officer of BlogHer, will discuss how marketers can successfully join the conversation in the social media space. Page describes what will be covered in the session, “Consumers, particularly women, are abandoning other media channels in droves to be part of rich conversations within trusted online communities. Brands and marketers are aware of this and eager to join the conversation, but all too often, they interrupt it instead. We’ll talk about how to avoid the pitfalls that even the most well-meaning communicators can make when trying to connect with social media influencers.”

The Marketing and Online Communities conference promises to deliver a day packed with rich content, networking, and interesting discussions on trends and best practices in marketing online communities. Attendees include thought leaders from companies including, Microsoft, TripAdvisor, Google, IBM, Autodesk, Media Bistro, American Express, BusinessWeek Digital, Satmetrix, WidgetBucks, iThinkWorks, Metacafe, Hapax, iBelong Networks and Mashable.

A handful of seats are still available. To request an invitation for the Marketing & Online Communities conference, or for more information, please go to:

The Marketing & Online Communities conference is sponsored by: SolutionSet, LiveWorld, Mzinga, Networked Insights and the Online Community Research Network.

About Forum One Networks
Forum One Networks is a division of Forum One Communications, a web strategy and development group based in Alexandria, Virginia, with offices in the California Bay Area. Forum One Networks produces events, conducts research, and provides networking and strategic consulting for online community and social media professionals.



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