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Leading UK Gay Travel Company Stresses Importance of Secured Bookings in New UK Gay Media Campaign


New gay travel campaign launches in London. Now Gran Canaria is identified as being “So Gay”.

London, UK (OUTNOW / AMRO) October 16, 2008 -- In the wake of the credit crunch and the failure of several gay travel companies in the past two months, one of the leading gay tour operators has stressed the importance of secured bookings when buying holidays.

Amro Worldwide today launches their latest advertising campaign - ’Gran Canaria is So Gay’ - with full page advertisements appearing in UK gay media. The advertising promoted the destination in conjunction with the importance of booking a holiday only with a travel company that is fully secured by ATOL protection.

“We cannot stress enough how important it is for consumers to make sure that they only book their holidays with a travel company that is ATOL protected,” says Andrew Roberts, CEO of Amro Worldwide. “Whether they choose to use Amro or another supplier, it is the ATOL protection that gives the customer peace-of-mind that their booking is protected under the CAA ATOL scheme. We have all seen recently just how valuable that ATOL advantage is for consumers.”

Since the onset of the credit crunch, and the collapse of the UK’s third largest tour operator - XL Holidays - last month, several long established gay travel brands have ceased trading including Respect, Sensations, Aspire and Throb.

“Amro Worldwide is pleased to be an ATOL protected gay travel supplier,” says Roberts. “Our customers choose Amro Worldwide because of our extensive product range, our specialist gay travel knowledge and also because of the peace-of-mind they get knowing Amro are holders of ATOL 5826 issued by the CAA. That security lets them relax, and be free to spend their energy on the most important thing - planning for their great gay holiday.”

In June 2008, Amro Worldwide made international headlines with their groundbreaking ’So Gay’ poster advertising campaign in London subway Underground stations, promoting travel to various US destinations, including South Carolina. The groundbreaking ads, created for Amro by leading global gay market specialist agency, Out Now, were featured extensively in radio, television, print and online media.

The latest ’Gran Canaria is so gay’ advertising extends this ’So Gay’ campaign for Amro Worldwide, and emphasizes the importance of booking securely with an ATOL protected supplier, such as Amro Worldwide.

Amro Worldwide offer consumers an extensive self-serve ’Amro Collection’ travel booking website online at as well as a dedicated team of specialist travel consultants for those customers who prefer to tap into the immense gay travel knowledge of their own personal ’Amro A La Carte’ consultant.

ATOL stands for the ’Air Travel Organiser’s License’ holiday protection scheme run by the Civil Aviation Authority. Amro Worldwide is the holder of ATOL License number 5826.

Further information contact:

Ian Johnson
Out Now

Andrew Roberts
CEO, Amro Worldwide



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