TMS Expands Sports Widgets for Online Newspapers

Widgets Feature Game-Time Information and Enhanced Coverage of Local Team Sports

Chicago – Continuing its expansion of widgets for newspaper websites, leading entertainment content provider Tribune Media Services is announcing a new release of its sports widget product line to include all major professional and college team sports. Local sports fans can now turn to their newspaper website to easily and quickly track broadcast times and channels for all their favorite local market teams.

This is the second major release in the TMS sports widget product line following the April release of the Baseball TV widget. All TMS widgets are powered by leading Software-as-a-Service technology company NewsGator, which has partnered with TMS to provide new and innovative online solutions for TV entertainment content. Designed to fit on a newspaper’s web sports page, the new widgets:
• provide local ad inventory for newspapers
• quickly and easily integrate into a newspaper’s website
• are viral, allowing users to easily transport the newspaper’s brand to their own personal start pages
• provide flexible setup options to track and update home team schedules, as well as all games for a sport, on local and national channels in the newspaper’s market

“The expansion of our sports widget product enables newspapers to become the one-stop local market leader in online sports TV information,” said Greg Loose, Director of New Product Development for TMS. “The fact that these widgets are portable provides newspapers a unique opportunity to extend their brand, even beyond their own website.” Added Cameron Yung, Executive Director of Sales, “We’ve already seen the success of our baseball widget at work in many major newspapers. With these new widgets, sports fans will never miss a game by using the newspaper’s sports widget to plan their sports viewing.”

TMS is the leader in providing television listings data to online and on-screen services. Long a provider of complete hosted Zap2it Movies and Zap2it TV pages to hundreds of newspapers, TMS now demonstrates how smaller slices of listings data can help newspapers add reader and advertiser appeal through their websites.

About Tribune Media Services
Tribune Media Services’ Entertainment Products division is an international leader in entertainment navigation, providing industry-leading databases of TV, movie and celebrity information; guides in print, online and on-screen formats; and advertising and marketing services to build audiences. For more information about TMS Entertainment Products visit TribuneMediaServices.com.

About NewsGator Software-As-A-Service
NewsGator Software-as-a-Service encompasses NewsGator Technologies’ syndication and data services offerings and helps media companies, content publishers and advertisers engage audiences through the use of social media and Web 2.0 technologies. NewsGator’s Web 2.0 syndication products, including personalized RSS readers, Widget Framework, Community Publisher and Widget Ads, give companies the tools they need to enable their audiences to create, subscribe and interact with the most relevant content while staying within the company’s brand. NewsGator Software-as-a-Service is in use by some of the world’s largest media companies and brands, including CNN, Media General, National Geographic, Newsweek, CBS News, the San Francisco Chronicle, USA Today and Discovery Communications. For more information, please visit: www.newsgatorwidgets.com.