Nielsen Expert to Offer Insights and Strategies for Fresh Produce Industry In Down Economy

Schaumburg, IL

WHO: Todd Hale, senior vice president, Consumer & Shopper Insights,
The Nielsen Company

WHAT:

Hale will participate in an industry panel presentation with fresh produce retailers, growers and distributors and share perspective on the challenges the fresh produce industry is facing due to the slowdown of the economy.

Hale will address such topics as:

* Key consumer trends and the current impact of these trends on the economy
* How the economy may effect the fresh produce industry in the short and long-term
* Insights and suggested tactics for the produce industry to turn economic challenges into opportunities


WHEN:

Friday, September 26
1 p.m. ET

WHERE: Southeast Produce Council (SEPC)
Fall Conference 2008
Brasstown Valley Resort
6321 U.S. Highway 76
Young Harris, Georgia

About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.