NeoMedia and Format Dynamics Join Forces

NeoMedia and Format Dynamics Join Forces to Integrate Innovations in Online & Offline Advertising.

ATLANTA, Georgia and DENVER, Colorado – NeoMedia Technologies, Inc. (OTCBB: NEOM), and Format Dynamics, Inc, today announced a strategic alliance designed to accelerate innovation in both online and offline advertising.

NeoMedia develops technology that connects 2D barcodes to interactive content served via mobile networks. Format Dynamics has defined a new advertising category by creating ad inventory served only to the printed Web page. Together, NeoMedia and Format Dynamics will provide the publishing and advertising communities with new ways to increase the value of traditional advertising vehicles, both individually and in a strategic alliance.

“Advertisers are demanding more accountability from their media investments as overall ad budgets shrink,” said Ethan Holien, CEO, Format Dynamics. “By teaming up with NeoMedia, we are providing advertisers with a unique channel for targeting consumers, yielding precise ROI metrics. At the same time, we’re providing Web publishers with net-new, measurable inventory for incremental revenue.”

NeoMedia focuses on improving advertising effectiveness via 2D barcodes that “hyperlink” printed materials to interactive mobile web content. Format Dynamics’ CleanPrint™ technology reformats the printed Web page into a magazine-like format and digitally serves a targeted ad within each page. In addition, PrintTracker™ from Format Dynamics tracks all browser-based Web printing behavior, helping Web publishers to analyze campaign metrics and identify monetization opportunities.

Format Dynamics will extend NeoMedia’s barcode technology to the ads it serves, providing marketers with additional analytics through a new measurable response mechanism with little incremental cost above their initial media investment.

“By working together with Format Dynamics to provide a broader range of media options in the unique niche of integrating offline and online advertising, we hope to draw more attention to our offerings while extending real value and innovation to our advertising clients,” said Iain McCready, CEO, NeoMedia Technologies. “Advertisers are still trying to find effective and scalable opportunities in the mobile arena. NeoMedia’s mobile barcode scanning solutions deliver engaging, consumer-initiated interactions with brands that leverage existing media investments.”

NeoMedia Technologies is currently participating in CTIA Wireless IT & Entertainment 2008 at Moscone West in San Francisco. Visit NeoMedia at booth 229 for a demonstration and further information.



About NeoMedia Technologies, Inc
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in optically initiated wireless transactions, bridging the physical and mobile world with innovative direct to web technology solutions. To provide a robust high-performance infrastructure for the processing of optical codes NeoMedia extends their offering with award winning Gavitec technology. Located in Germany, Gavitec AG-mobile digit is a leader in development and distribution of mobile scanners and software for mobile applications. In addition, Gavitec provides standardized and individual solutions for mobile marketing, couponing, ticketing and payment systems. To learn more visit www.neom.com, www.neoreader.com, and www.mobiledigit.de.

About Format Dynamics
Format Dynamics is the first company to extend online advertising to the printer. It is both a technology company that extends quality user and advertiser experiences from the PC to the printer and a media company that harnesses the scale of Internet printing behaviors and aggregates them to create targeted opportunities for advertisers and incremental revenue for publishers. Format Dynamics’ customers include such leading publishers as Rand McNally, Travel Ad Network, CareerBuilder, and Media News Group International. The Denver-based company is privately held. For more information visit www.FormatDynamics.com.