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A new book helps your business discover your unique selling proposition or usp to assist in your marketing efforts.


If you are new to marketing, you may or may not have heard of the concept of a unique selling proposition. Basically a unique selling proposition or usp as it is sometimes known is a point of difference that sets your business, product or service apart from the rest of the market. For instance, if you are selling computers via a website, why should I buy from you? You might offer free delivery, next day delivery, free help desk support, free installation and setup or a myriad of other value added services - these can from the basis of your unique selling proposition. When a consumer considers your buying or using your product or service, they will be comparing you to all the other similar products and services in the market place, you need to make sure that your business stands out and that you clearly convey your usp to your target market. A new book helps businesses that are struggling ot find their unique selling proposition. “Why Should I Buy From You”, waqs written by Joel Weiner and has just been released in August, 2008. You can find more details about purchasing the book from here:

Joel Weiner, the author of Why Should I Buy From You said “No matter what business you are in, you must learn that the most successful businesses don’t try to be something for everyone. Instead they focus in on a narrow subject area – a niche. No matter what you are selling (whether it be a product or a professional service), you need to zero in on your niche. At first glance, it may seem like offering a product or service that is appealing to everyone will generate more sales than one geared toward a small group of people. But, the fact is this concept rarely ever pans out. So it’s in your best interest to try not to be lulled by the thought. Instead, what works better is to focus on solving a specific problem. Usually, the more specific the better.”

That makes sense. Narrow your focus. Most of us could probably raise our hand at being guilty of trying to appeal to everybody. If you follow Joel’s advice about targeting your products or services towards a niche, you’ll be well on the way to defining your unique selling proposition and increasing your marketing conversion rates thus benefiting your bottom line.

Jeff Rufenacht, Owner of The Entrepreneur’s Source said “What’s in it for me? That’s what we ALL want to know as consumers - right? So as business owners & salespeople, if we can narrow down our target audience, clarify our message, and let them know how our products or services can benefit them in a unique way, we can stand out from the sea of competition. Joel teaches us about the concept of USP’s and then takes us from the theoretical to the practical as we design our own USP that will help us consistently show our target audience what’s in it for them.”

Wow, that is some serious praise from a respected industry heavey weight. If you are in business for yourself, and have not considered defining your own unique selling proposition, or have tried but cannot make progress in defining your usp, then this is definitely the book you need to read. Every business needs a marketing plan, without it, your efforts will flounder at best. As the old saying goes, a ship without a set plan to traverse the world’s oceans will just become lost at sea. Joel Weiner has set out the process for you step by step so you can discover your own unique selling propisition and set youself apart from the rest of your market segment. For more information or to purchase your copy now, goto


 Unique Selling Propositio

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