BlueHornet Networks Wins New Email Marketing Clients

Provides email services for J. Peterman, Pacific WebWorks, Anna’s Linens and Coral Ridge Ministries

MINNEAPOLIS, Aug. 2008 – BlueHornet Networks, Inc., a leading provider of permission-based email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), announced new agreements with J. Peterman, Pacific WebWorks (OTC: PWEB), Anna’s Linens and Coral Ridge Ministries. In addition to using BlueHornet’s flagship eMarketing Suite, clients like J. Peterman and Pacific WebWorks are taking advantage of BlueHornet’s SureSend™ email deliverability enhancement platform.

BlueHornet’s eMarketing Suite and SureSend platform provide online merchants with a combination of high-tech tools and expert consulting services designed to assure successful delivery of email marketing messages to the inbox. Implementing SureSend along with BlueHornet’s recommended lifecycle email messaging campaigns - an end-consumer centric approach to crafting and delivering highly relevant messages at the optimal time - can help clients achieve their marketing goals through higher delivery rates and increased ROI.

“J. Peterman is establishing a larger presence in the interactive marketing world with multiple commerce and content sites launching in the very near future to complement our existing jpeterman.com and petermanseye.com businesses. We need an email partner who can help us navigate our list growth and segmentation,” said Tim Peterman, president, The J. Peterman Company, a leading lifestyle brand delivering products, clothing and entertainment from around the world. “We chose BlueHornet as our ESP because of its track record working with other retail and consumer brands to provide advanced segmentation that will support relevant, timely emails to consumers. We’re confident that BlueHornet can help us accomplish our online marketing goals.”

“The team at BlueHornet is committed to helping our new clients enhance the value they offer subscribers and build stronger customer relationships by sending highly targeted email messages,” said Tim Marusich, vice president and general manager for Digital River’s BlueHornet business unit. “We can equip them with the tools and services they need to implement targeted lifecycle messaging campaigns made up of personalized emails that change as their consumers’ needs and interests develop over time.”
Digital River is a registered trademark of Digital River, Inc. BlueHornet and SureSend are trademarks of BlueHornet Networks, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.