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‘Mobile Video’ Increasingly Includes ‘Internet Video’ but Mobile Operators Can Fulfill Current Needs


SCOTTSDALE, Ariz., August 5, 2008 - In the past year, two forces have emerged to radically change the definition of “mobile video,” reports In-Stat ( First, Internet delivery of user-generated and professionally produced content is moving viewers from their living rooms to their computers, the high-tech market research firm says. Second, high-quality mobile devices that use wireless networks (such as Apple’s Wi-Fi iPhone and iPod Touch) are improving mobile access to the Internet in general. As a result, “Internet video” increasingly means “mobile video.”

In-Stat identified two potential models for mobile TV viewing: “waiting room” and “leisure time” with very different requirements. David Chamberlain, In-Stat analyst, points out, “Personal devices such as cellphones and personal media players are preferred for the waiting room scenario. However, if there is more time available, survey respondents preferred larger screens on products such mobile Internet devices or ultra-mobile PCs”

Recent research by In-Stat found the following:

* Mobile operators offering both 3G and out-of-band video content (such as MediaFLO, DVB-H or 1-Seg) have the near-term advantage fulfilling both leisure time and waiting room usage models.
* Over half of the respondents to an In-Stat US consumer survey reported watching Internet video in the previous 30 days.
* There is a strong preference for full-length shows rather than selected highlights tailored for mobile viewing.
* US survey respondents prefer monthly subscription fees to the purchase of video devices.

Recent In-Stat research, US Consumers Weigh In on Mobile Video Content Choices (#IN0804023CM), covers the US market for mobile video. It provides analysis of a US consumer survey about mobile video. Data and analysis about how consumers perceive mobile video and their attitudes about different types of mobile video service are included.

For more information on this research or to purchase it online, please visit: or contact a sales representative:

The price is $3,495 (US).

This research is part of In-Stat’s Mobile Video service. The Mobile TV market is one of the most significant business opportunities in the entire video space. The In-Stat Mobile Video service provides comprehensive analysis of the entire value chain including transmission infrastructure, middleware, applications, and especially the key-to-user-experience – subscriber devices. The service covers global mobile broadcast standards, current and expected deployment, and consumer attitudes. The service is designed to provide market guidance for companies throughout the mobile TV ecosystem, including infrastructure and applications developers, as well as broadcasters and mobile carriers who provide mobile video services to consumers.


* Title: US Consumers Weigh In on Mobile Video Content Choices
* Service: Mobile Video
* Product Number: IN0804023CM
* Publication Date: July 2008
* Number of Pages: 44
* Price: $3,495 U.S. Dollars
* Abstract, Table of Contents, Figures & Tables
* Members Only Access: Full text HTML , PDF
* Contact a Sales Representative

Market Research from In-Stat

In-Stat offers a broad range of information resources and analytical assets to technology vendors, service providers, technology professionals, and market specialists worldwide. The company stands alone in its ability to integrate both supply-side and demand-side research methodologies into a single comprehensive view of technology markets and products. This capability relies on a unique ability to cover the entire value chain from engineering-level technology, through equipment, infrastructure, services and end-users.

In-Stat is a strategic segment of the $8 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. In-Stat analysts gain exceptional insight into geographic market places and specific technologies within markets such as electronics, cable and wireless. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.


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