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Dubai Health Authority and Philips announce strategic partnership


WEBWIRE

Dubai, UAE – The Dubai Health Authority (DHA) and Royal Philips Electronics (NYSE: PHG, AEX: PHI) have sealed a strategic partnership and signed a Memorandum of Understanding making Philips the preferred partner for future DHA projects aimed at elevating the level of healthcare services in the Gulf region. The first of these projects is expected to be announced within the next two months.



“The Dubai Healthcare Authority is determined to continue improving the level of healthcare services that it provides for its citizens,” said Director General of DHA, his excellence Qhadi Al Murooshed. “Like many developed nations, our population will increasingly be confronted with lifestyle-related chronic diseases. In addition to improving disease awareness and prevention we also realize the need to further strengthen our healthcare infrastructure and create one of the most advanced healthcare systems in the world. Philips fits in perfectly with this vision through its combination of human insight and clinical expertise in developing meaningful and relevant innovations that improve access to healthcare and the quality of people’s lives, whether they are in the hospital or the home.



Through the partnership, Philips has become the DHA’s preferred partner and supplier of healthcare, lighting, consumer products and services. The agreement includes the possibility of further deployment of Philips products and services, and provides a joint framework for developing and pursuing future opportunities. These include offering further competitive solutions, participating in large healthcare projects and offering new services and business models that deliver the highest level of quality and are designed around the needs of the patient.”

“Future healthcare demands are one of the most pressing global issues of our time. For this reason we are proud to be partnering with the DHA to help enable them to achieve positive change within their healthcare system and turn it into a best in class model,” Louis Hakim, Vice President Royal Philips Electronics, CEO Philips Middle East, said. “At Philips, we put people at the centre of everything we do, whether they are receiving healthcare or providing it. This enables us to identify unique needs and create solutions specific to given situations. As a company we empower people to improve their health and wellbeing at every stage of their lives, from prevention and screening to diagnosis, treatment, monitoring and management. Through this partnership we are looking beyond the traditional areas of diagnosis and treatment to help medical professionals improve patient outcomes and.increase the level of health and wellbeing in Dubai and the Gulf region at large.”



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