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Consultative Resources Corporation (CRC) Launches a New Website Showcasing Powerful Business to Business Sales Training Programs


(Rowayton, Connecticut) The professional B2B sales consultants at Consultative Resources Corporation (CRC) have just announced the launch of their new online destination at For over 25 years CRC has been building highly successful business to business sales training programs for an impressive client list that includes AllianceBernstein, Pitney Bowes, Towers Perrin, Premera Blue Cross, and Elle Magazine.

Every client program is custom designed to meet the needs and goals of the company sales force. These programs are created for both sales managers and professional sales staff and can include the following services:

Sales Training Assessments
Custom B2B Sales Training Programs
Motivational Sales Training Seminars
Sales Management Training
Training Program Design
Peer to Peer Coaching
Meeting Facilitation & Team Building Strategies

The CRC leadership was looking for a more powerful and client friendly way to showcase their many business to business sales programs, as well as the case studies, mindset, and client statements that speak to the quality of services that the firm delivers. In partnership with their New Haven, CT based internet marketing and web development agency, Digital Surgeons, CRC has designed and built an industry leading solution that clearly conveys their corporate purpose and makes finding needed information easy, efficient, and enjoyable for the visitor.

The company’s training focus is on consultative selling techniques for the business to business environment and CRC works with organizations of every size and interest. Their needs-based sales strategies are broken into a Core and Advanced program series. The Core offers a Consultative Selling Skills program; the strengths-focused Coaching for High Performance; Peer to Peer Coaching; Consultative Negotiation and Relationship Skills; and a Customer Service program on Service that Sells.

The CRC Advanced training track builds on the Core offerings by providing a specific emphasis on important consultative skill sets such as: Understanding Personal Needs in the selling process; the art of Consultative Questioning; Listening and Reframing; an Objections Workshop; Demystifying the Decision Process; and Making your Presentation Memorable (using ‘stickiness’ principles!). All CRC business to business training is customized for the size of the group and uses videotaped role play scenarios that are appropriate to the client’s business and industry.

These corporate training specialists incorporate a few fundamental concepts into every client program and interaction. According to CRC President, Kate Reilly:

“People change when they believe it will help them. Instilling belief in the trainees that the training will work is a necessary element in obtaining behavior change. Each program we conduct is designed to engender that confidence.”

Ms. Reilly adds, “Practice is crucial for behaviors to change. For true behavior change to happen, people must have the chance to practice their new behavior, see how it looks and get feedback from others. This is why videotape is such a key part of each training program we deliver.”

The CRC leadership also emphasizes the crucial nature of sales management support for the plan, the need for reinforcement over time, and the importance of keeping the training message clear and simple.

To learn more about Consultative Resources Corporation and their highly effective B2B sales training plans, give them a call at 203.899.0500 or fill out their convenient contact form at the new


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