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Protecting Online Business Image: Digital Surgeons Announces Enhanced Reputation Management Services


(New Haven, CT & New York, NY) Every business owner and corporate executive knows that maintaining a positive company image is essential to the growth of the enterprise, and even its very survival. With such a rapidly growing segment of consumers doing their product research and buying on the internet, maintaining a first-rate online reputation has become an absolute must.

Many internet buzz monitoring tools, some quality and some not, are available for collecting company news and mentions. However, interpreting all this data and knowing when and how to counteract any negative, slanderous, and potentially damaging information can be daunting without expert help. Internet marketing agency Digital Surgeons has answered this growing need with their newly enhanced Reputation Management services.

With offices strategically located in New Haven, CT and New York City, Digital Surgeons is well-positioned with the best reputation management tools and talents in the industry. These internet PR experts help clients counterattack problems of negative press as well as fortifying already excellent corporate images.

In today’s world of fiber optic cable and blinding speeds news does travel fast, and bad news travels at light speed. A solid reputation management strategy keeps businesses on top of what the online community is saying and allows proactive company image enhancement, preventing the need for constant crisis management.

Even with good reputation monitoring, less than flattering comments do occur sometimes on the internet. Misunderstandings, poorly slanted press, and flat-out malicious statements do happen to even the most ethical companies. Disgruntled employees or competitors can use anonymous email addresses and online aliases, taking the role of unhappy customer on an industry Blog. At times legitimate customer service problems do occur and can get blown all out of proportion.

Digital Surgeons’ reputation monitoring and management services keep clients one step ahead of the image game. A new and informative section on reputation management has been added to their agency website at These professionals deliver the answers to the following tough questions:

What does this online buzz mean to my company?

Is this something that requires serious action, and when?

What reputation management methods can I use to remedy the situation?

Using the very best reputation monitoring tools available today, Digital Surgeons continuously observes for company and brand name mentions, news items, and blog pieces in relation to various keywords, such as “dissatisfied” or “poor quality” for example, that create red flags. Positive associations are also monitored so that items of good press can be emphasized.

When a ‘red flag’ situation is discovered, the reputation management team goes into action. First, the situation is thoroughly researched to determine the exact nature and extent of the potential threat to company image. Digital Surgeons then shares this information with the client and together they decide the priority of the issue and whether or not counteraction is needed.

If action is decided upon, the Digital Surgeons team formulates an aggressive plan, presents this to the client, and when approved, sets forth on a mission to neutralize the bad press and promote a positive online reputation. Blogging strategies, online PR, and search engine marketing techniques are used in creative combination to correct any problems and proactively enhance a good company image.

An excellent online reputation can be a company’s most important asset. Making the mistake of ignoring what’s being said on the internet can have horrifying consequences for anyone promoting their business on the web. Digital Surgeons offers a forward-thinking solution of reputation management that keeps companies one step ahead in the competition for the internet consumer.

To address an existing problem with online reputation, or to work on enhancing an already positive web image, call the Digital Surgeons at (203) 672-6201 or fill out their convenient contact form at


 reputation management
 corporate image
 internet buzz
 business reputation
 reputation monitoring

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