Seattle to host Search Engine Marketing Expo

After last year’s sell-out event, the second International Search Marketing Expo - SMX Advanced - will take place on 3rd and 4th June in Seattle.
SMX Advanced offers a wide range of seminars, lectures and networking opportunities for industry professionals who want to keep ahead in the rapidly changing world of search engine marketing.

Key speakers this year include Google’s Matt Cutts and Microsoft’s Kevin Johnson, as well as a host of other expert online search marketers. Event speakers are carefully selected based on proven knowledge and experience that they can share with others. There is also a commitment not to include commercial pitches in presentations – a fact that keeps proceedings fresh and fast.

Kristjan Mar Hauksson, Director of Nordic eMarketing, a leading internet marketing company in Scandinavia, will speak at a seminar on International Search Engine Optimization. The session will explore how American companies can maximize their international sales by encouraging better search results from non-US search engines.

The one-and-a-quarter hour seminar will explore practical ways of catering to international users, including using the right language and dialect for each location, such as Brazilian Portuguese in Brazil for example. Another topic of discussion will be accurate geographical profiling, such as putting much-needed emphasis on the differences between two close countries, like Sweden and Norway or the US and Canada.

Kristjan is the founder of the Iceland SEO/SEM forum and a popular global lecturer and conference chair at events such as RIMC, Search Engine Strategies, Search Marketing Expo, AdTech and DNA. Kristjan has become a popular speaker at international conferences, helping optimize the internet for companies within the travel industry and the fishing and export sectors, among others. International Search Engine Optimization is Kristjan’s primary area of expertise, and Nordic eMarketing is one of Northern Europe’s top SEO providers.
Visit the Nordic eMarketing website, for further information on international search engine optimisation. www.nordicemarketing.com.

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