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If you are buying a diamond, be Carat Smart (TM)


Scottsdale, AZ May-8-2008

E.D.I. manufacturer of diamonds has been preparing the release of its Carat Smart line of loose diamonds for the past 10 months, by conducting market research and surveying retail jewelers. The concept emphasizes the way the diamond is cut, whether a round brilliant or a fancy shape.
Over the years, diamond cutters tried to maximize weight retention but cutting heavier makes, diamonds with greater depth and smaller table. Carat Smart diamond thinks “outside of the box” and maximizes millimeter “spread”, while ensuring the brilliance of a diamond.
“We found that our Carat Smart diamonds when displayed side-by-side with loose diamonds from our competitors are simply the ones consumers ultimately like the most. We believe a 1 carat round brilliant should not measure less then 6.5mm and be lively and sparkly. Cutting a diamond this way is not an easy task – there were many known cutters that had different opinions on “ideal” cut and used different tools to identify the best light performance. We have been in business since 1972 and have enough experience and commitment to find and deliver the right goods. We also want to give the consumer additional options, such as 0.95ct diamond, just under a full 1 carat, that to the naked eye looks like a one carat. – says Robert Maroszek of EDI, who is inviting his customers nationwide to be Carat Smart when buying a diamond.
Carat Smart diamonds are available exclusively though retail jewelry stores nationwide.
For more information and to find an authorized retailer near you please call 866-672-2728, visit
Jewelers interested in carrying the line can visit booth 47045 at the JCK Las Vegas show May-29 to June-3 2008.



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