Deliver Your News to the World

GDP Growth, Rising Energy Demands Drive North American Water Treatment in Power Industry


PALO ALTO, Calif. – May 12, 2008 –The North American market for water treatment systems in the power industry is extremely competitive, with price being a key factor. In particular, the market for wastewater treatment systems gains momentum because of increasingly stringent surface discharge standards and growing concerns over declining fresh water resources. Advanced technologies such as zero liquid discharge (ZLD) and flue gas desulphurization (FGD) blow down treatment devices continue to be mainstays in the wastewater treatment sector.

New analysis from Frost & Sullivan (, North American Market for Water Treatment in the Power Industry, reveals that this market earned revenues of $580 million in 2006 and estimates to reach $1.17 billion in 2013.

“Gross domestic product growth, rising energy demand, and an increasing requirement for a reliable water treatment system in a power plant are all driving the growth of the North American market for water treatment in the power industry,” notes Frost & Sullivan Research Analyst Shilpa Tiku. “Although the cost of a water treatment system relative to the total investment of the plant is quite small, power plants need to maintain an excellent water treatment system, otherwise the plant would have to close, or water hardness could cause extensive damage to the plant prior to shutdown.”

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants an overview of the latest analysis of the North American Market for Water Treatment in the Power Industry, send an e-mail to Johanna Haynes, Corporate Communications, at with the following information: your full name, company name, title, company telephone number, company e-mail address, city, state and country. We will send you the information via e-mail upon receipt of the above information. All media inquiries please reply directly to

Currently, there is a rise in the construction of coal-fired power plants, which consume very large volumes of water for steam production and cooling. In addition, many plants over 30 years old must be retrofit with newer technologies. The water treatment technologies for new plants are likely to depend on the feed water source and impurities in it, while for the old plants, the technology itself is determined based on the age of the plant.

Stringent discharge standards are, however, a crucial challenge for power plants as they necessitate the installation of expensive, advanced treatment technologies.

“While strict air emission norms led plants to install the flue gas desulphurization (FGD) process using wet scrubbing, this,has caused wastewater discharge from the FGD process, which poses a challenge to the utilities,” says Tiku. “Discharging FGD blow down water is not very easy, as the constituents are very complex and the standards are tough to meet.”

Thermal wastewater treatment process helps treat FGD blow down for recycling and reusing the wastewater. In the thermal process, water goes through various stages of treatment to emerge as almost pure water. The concentrate left behind by the thermal process contains contaminants that are much smaller in volume than earlier contaminants and can be treated by biodegradation, digestion, or other residual solids mitigation technologies that are available in the market. However, since it is a capital-intensive technology, utilities are hesitant to invest large amounts of money in it.

North American Market for Water Treatment in the Power Industry is part of the Environmental Growth Partnership Service. It provides the drivers, restraints, and market trends that are impacting this market. Interviews with the press are available.

Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company’s Growth Partnership Services, Growth Consulting and Growth Team Membership empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan’s Growth Partnerships, visit


This news content was configured by WebWire editorial staff. Linking is permitted.

News Release Distribution and Press Release Distribution Services Provided by WebWire.