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Devonshire renews agreement with industry leader Marketron International


Devonshire’s retail and service industry sales information provides key extension to Marketron’s TV Sales solution.

Westerly, RI, November 29, 2005: Devonshire Associates Ltd., a leading supplier of geo-based econometric and demographic information products, has renewed its multi-year contract with Marketron International, the premier provider of integrated sales, traffic and business intelligence solutions to media companies.

The pact extends the existing relationship between the two companies for an additional three years. Devonshire supplies Marketron with precisely targeted data on retail and service industry sales in media markets nationwide. Marketron then uses that information to develop selling strategies for its scores of broadcasting clients.

“Our products are uniquely well-suited for Marketron International’s customers,” said John Rafferty, Devonshire’s president and CEO. “The level of detail we provide about the retail economic landscape allows media companies to peer into their markets with greater clarity.”

“Marketron’s television station clients are always looking to identify new sales opportunities and gain more knowledge about potential advertisers,” said Barry Bates, vice-president of television sales for Marketron International. “Integrating Devonshire’s retail sales data into the Marketron TV Sales system gives account executives a quick and easy way to identify under-advertised categories and build a compelling case to win the business of these advertisers.”


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