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Upcoming Wellness Summit to Highlight Retailer and Shopper Insights


SOUTHFIELD, MI -- 12/13/2004 -- The MARS Wellness Group, a division of MARS Advertising, a leading brand marketing and retail promotion agency, today announced the first annual Wellness Insights Summit showcasing retailer strategies and shopper insights.

The event, to be held at the Camelback Inn in Scottsdale, Arizona, from January 26 - 28, 2005, is co-sponsored by wellness research and strategy firm, The Hartman Group of Bellevue, Wash.

The event is designed as a forum for brand and customer marketing executives to discover how shoppers learn about, shop, and use food, beverage, OTC, and personal care wellness products. Key highlights include: presentation of the Fall 2004 MARS/Hartman Proprietary Wellness Shopper Insights Study, category and merchandising learning for major categories, and the exclusive Wellness Retailer Profiles for nine national retailers.

“Our clients are seeking a deeper understanding of what shoppers are looking for in wellness products and how they are marketed through their key customers,” said Ken Barnett, COO and owner of MARS Advertising. “The Wellness Insights Summit will provide unique and actionable learning that will give brand and customer marketers a leg up in the competitive world of consumer marketing at retail.”

The MARS Wellness Group, founded in 2004, is dedicated to the discovery and implementation of wellness insights to brand and retail strategy. These strategies and insights are then activated through MARS’ in-house Channel Marketing Team, a coast-to-coast network of strategic brand and retail planners who work hand-in-hand with major Food, Drug, Mass and Club retailers.

Founded in 1972, MARS is a leading agency in the brand marketing and retail planning and promotion marketplace, ranking 29th in Promo Magazine’s Top 100 Agencies of 2004. MARS has 300 employees in 18 offices across the U.S. Call 1-800-521-9317 for Megan Barry (ext 328) or Siena Long (ext 655) for additional Summit details. More information is available through the company’s web site,


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