Dipsie Launches ’dCloak’ Beta

Patent-Pending Technology Reveals Content Currently Invisible to Major Search Engines, Enhancing a Web Site’s Performance on Google, Yahoo! and MSN

PALO ALTO, CA (November 24, 2005) - Dipsie, Inc. (www.dipsie.com), a technology company focused on improving how people find and use information on the Internet via search, today announced the Beta launch of dCloak . The dCloak Beta is an automated self-service offering for digital ad professionals, SEO consultants and web site managers that leverages Dipsie’s patent-pending technology to reveal content that is currently “invisible” to major search engines such as Google, Yahoo! and MSN. Once visible, dCloak Beta users can take advantage of optimization and semantic analysis techniques so that these pages will perform better in natural search engine results, making it easier for consumer search users to find more relevant content.

“Today, search engines cannot crawl sites that use cookies, database-driven page templates, forms and client-side scripts,” said Jason Wiener, CEO and founder of Dipsie. “Even if a search engine can see a page during its crawl, it’s very difficult for that engine to return users to that page from the search results page. As a result, users are commonly sent to broken pages, or to the home page, where they must find their own way to the originally crawled content. dCloak solves this critical issue.”

Over the past three years, Dipsie has developed a host of patent-pending technologies, including the Dipsie.bot and algorithms based upon Quantum Linguistics to specifically address these challenges. Dipsie’s technologies enable the company’s products to crawl a larger portion of the web as well as analyze and interpret language in a more human-like manner to derive greater meaning than from just the actual text on a page. Based upon Quantum Linguistics, Dipsie’s algorithms identify the utility of words and how they interact with, influence and are influenced by one another. As a result, it can predict the semantics of words and phrases within content and also recommend alternative content in addition to what the page actually displays in its text. For example, a search query on the phrase ’public relations’ might produce a small set of results missing relevant content even though other pages have information about publicity and promotion and relate to public relations directly. Sites that use the dCloak Beta can now appear as long as the content they’ve published through dCloak is contextually and semantically consistent with the original text. This gives sites a greater visible footprint on the web, and at the same time, allows end-users to find more relevant content.

About dCloak

The dCloak Beta is an automated, self-service offering that allows digital ad professionals, SEO consultants and web site managers to better optimize their web sites, making them more accessible via leading search engines, including Google, Yahoo! and MSN. From the dCloak Beta home page, users can easily manage multiple sites attached to their account. They can also review pages, keywords, links, controls, and cookies via the dCloak dashboard. Using Dipsie’s Quantum Linguistics-based recommendation tools, users can create enhanced versions of their web sites. These optimized pages use the content on the customer’s web site, but deliver the information by using like-terms also derived by how they interact with other terms and phrases in natural language. Thus, a consumer search user can find the customer’s web site even if the particular keyword being searched is not on the page visible to the end-user. This method of semantic optimization enables web sites to achieve higher rankings on Google, Yahoo! and MSN while not being penalized for trying to cheat search engine algorithms.

In addition, the dCloak Beta enables users to jumpstart their online keyword advertising campaigns by recommending high-quality keywords and compound phrases for use on Google AdWords and Overture quickly and easily. To aid in competitive intelligence, dCloak provides analysis tools for better tracking competitor sites, including where they rank based on actual high-value terms and phrases, as well as which terms/phrases they are likely using in their ad campaigns.

Dipsie, Inc., based in Palo Alto, CA, is a search technology company focused on improving how people find and use information on the Internet via search. Dipsie’s patent-pending technology includes the Dipsie.bot and algorithms based on Quantum Linguistics that reveal content currently “invisible” to major search engines such as Google, Yahoo! and MSN. Once visible, optimization and semantic analysis techniques ensure that these pages will perform better in natural search engine results. The company’s first offering, the dCloak Beta, is an automated self-service offering for digital ad professionals, SEO consultants and web site owners who can enhance their web sites’ presence on major search engines, while making it easier for consumer search users to find them. For more information on Dipsie, or to sign-up for the dCloak Beta, visit: www.dipsie.com.


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