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Sweet Talk Boutique Launches New Website,


SYRACUSE, NEW YORK-February 2008
Sugar artist Jennifer Comfort, of She Takes the Cake, and stationery designer Erin Nowak, of Bride Design, unveiled the new home for their InvitastionsTM product line, The change from, to the newly designed, is part of a larger rebranding effort that will allow the company to serve a greater audience and bring customers a wider variety of products.

The new site will still feature the designers’ unique cookie invitations, better known as InvitastionsTM. In addition to the custom created offerings they’ve always had, Jen and Erin have expanded InvitastionsTM, into a larger line of edible greeting cards, invitations, and announcements, that can be easily purchased through’s convenient online shopping cart. Another popular item offered on the site, is Jen’s signature favor cookie which can be personalized with Erin’s original illustrations or a customer’s company logo. Additional treats, fine personal stationery, traditional paper greeting cards and other gift items are also in the works.

Sweet Talk’s InvitastionsTM still come beautifully packaged in a coordinating decorative box with ribbon, and all elements can be customized online by the buyer. They can be shipped directly to the customer for distribution or can be drop shipped directly to the recipient from Jen’s studio. As always, one of Erin’s paper invites accompany the finished cookie so that once the freshly baked InvitastionTM has been gobbled up, the recipient won’t miss a single detail about the time, date, and location of your event.

Sweet Talk’s Jen Comfort says “The site redesign incorporates features that will make navigating easier and more informative. Customers that register with the site can view their purchase history and share their opinions on products with other customers. The site will also provide customers with company news and detailed information on the product and the design process.” The company’s extensive catalog, photos, as well as additional information about the artists, Sweet Talk’s menu, and pricing can be found at



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