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SanDisk and SK Telecom Launch New Card-Based Solution for Mobile TV and Personal Video Recording


Using new technology and services from SK Telecom and TrustedFlash-enabled memory cards from SanDisk, mobile subscribers can easily enjoy the paid content they want, virtually anytime and anywhere

MOBILE WORLD CONGRESS, BARCELONA, SPAIN.- SanDisk® Corporation (NASDAQ: SNDK), the proven leader in flash memory storage cards and inventor of MegaSIM™ and microSD™ cards, and SK Telecom Co., Ltd. (NYSE : SKM), the largest mobile operator in Korea, today announced that the companies have completed the development of a new solution for mobile television and mobile personal video recorder (PVR) capability.

Using technology and services from SK Telecom and TrustedFlash™-enabled memory cards from SanDisk, mobile subscribers will soon be able to easily view and record their favorite paid mobile TV content, anytime, anywhere on the network.

“By combining our proven, industry-standard OMA1 DRM2 version 2.0-compliant DRM solution and services, TrustedFlash security technology and mobile storage solutions from SanDisk, we can set new standards for secure content recording and distribution,” said Dr. Se-Hyun Oh, president of C&I Biz Company, SK Telecom. “Together, SanDisk and SK Telecom can create new usage and business models that allow mobile TV users to have more freedom to enjoy the purchased content and allow mobile TV operators to adopt a variety of pricing and business models.”

This new card solution enables mobile network operators (MNOs) to offer premium mobile TV services that can be securely recorded on SanDisk TrustedFlash-enabled memory cards, while at the same time protecting against unauthorized transfer or distribution. Subscribers can bring this paid mobile TV content with them when upgrading handsets, or port it to other devices, such as a personal media player or personal computer.

“By offering new technology embedded in our products, SanDisk and SKT are offering new capabilities to MNOs that enable them to provide more value to subscribers. Our microSD, MegaSIM and other cards combined with new TF technology deliver the capacity and flexibility that allow subscribers to enjoy mobile TV and other advanced mobile services,” said Farshid Sabet, vice president and general manager of the SanDisk Mobile Network Operators division. “By cooperating with SK Telecom, SanDisk has aligned itself with a leader in the industry to provide greater flexibility and a more satisfying user experience to subscribers. We believe the new technologies developed in the course of our cooperation will pave the way for new mobile services and other exciting new applications that will work hand-in-hand with our advanced mobile storage solutions.”

In addition to making available additional mobile applications, such as content distribution for games, movies and e-books and video and animation for their solution, the companies plan to cooperate on commercialization of the mobile TV and PVR solution worldwide.


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