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Ad Infuse teams up with Atos Origin up to deliver comprehensive advertising solution for mobile operators


Hosted solution enables rapid revenue generation over multiple mobile and converged services
San Francisco, February 2008 -

Ad Infuse, a leader in delivering highly personalized mobile advertising experiences, and Atos Origin, an international IT services company, join a partnership which provides an end to end, hosted solution for mobile operators seeking to launch or broaden their mobile advertising solutions. Ad Infuse and Atos Origin will showcase the partnership’s mobile advertising solution at the Atos Origin hospitality suite during the 2008 Mobile World Congress at the Fira de Barcelona February 11th -14th 2008.

As major brands increasingly look towards mobile as a major advertising channel with unique access to their highly targeted consumers, mobile operators are in an excellent position to help deliver on the promise of mobile. According to Nick Lane, author of Informa’s Mobile Advertising report 2008, the Global market for mobile advertising will grow rapidly over the next yeas, reaching an estimated US$2.6 billion in 2009 and growing to US$8.35 billion by 2013. Mobile operators sit squarely in the center of this value chain, able to ensure an excellent experience for their subscribers, determine which applications to ad-enable, and based on their subscriber data, ensure advertisers can reach their audience accurately.

The joint solution from Atos Origin and Ad Infuse leverages the unique management consulting, services integration, and managed operations services that Atos Origin already provides to many of the world’s leading operators, with applications spanning from messaging to content to billing and CRM. By integrating the Ad Infuse adInMotion™ platform with Atos’ global delivery and hosting capabilities, operators now have quick and easy access to a fully managed mobile advertising solution, accelerating revenues from their existing services as well as off-portal traffic.

“Atos Origin chooses to partner with Ad Infuse because it provides the leading edge solution in mobile advertising” said Thierry Mileo, Vice President for Global Telecom and Media Markets at Atos Origin. “The partnership with Ad Infuse gives Atos Origin access to both an outstanding innovation and a set of trusted technologies, and therefore enables us to compliment our consulting, system integration and managed operations in order to provide our mobile telco customer base with a one-stop-shop for mobile advertising.”

“It is exciting to be working with such a top tier partner as Atos Origin” said Brian Cowley, CEO of Ad Infuse. “As more mobile operators launch advertising solutions for their on-deck content and services, we can now offer a single solution that combines Atos Origin’s world-class managed operations with Ad Infuse’s innovative and rich media advertising platform for targeted solutions across a wide variety of high-value mobile media formats.”

The solution simplifies management, integration and time-to-market for operators. However, through powerful campaign management tools, Atos Origin and Ad Infuse enable operators to maintain a high degree of service control, such as choosing which campaigns to run on their network. Additionally, operators can choose what level of subscriber data to make available for campaign targeting. Atos Origin’s original approach is to design for the operators the adequate processes regarding the data they are already managing, and to provide the integration to Ad Infuse’s privacy sensitive targeting solutions. In doing so, the joint solution provides highly relevant targeting for advertisers while keeping subscriber data secure, and ultimately delivering higher revenues for each campaign to the operator.

“Interest in mobile advertising is gaining pace by the major brands looking to utilize the functionality of the mobile device to develop a one-to-one relationship with their target demographic,” says Nick Lane at Informa Telecoms & Media. “Engagement and interaction with consumers is a very powerful draw for all brands. Mobile advertising spend remains a tactical ploy by brands, but within two years the majority of brands will feature mobile within their advertising strategy creating a very big pie for the players in the value chain.”


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