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Citrix GoToMeeting Expands Reach and Shortens Sales Cycle for Small Business Web Commuters


GoToMeeting Significantly Increased Our Sales by More Than 30 Percent

SANTA BARBARA, Calif. For Enthusiast Web Solutions, work doesn’t have to feel like just another day at the office. Employees at the small web publishing and marketing company rely on Citrix® GoToMeeting®, an online meeting service from Citrix Online, a division of Citrix Systems, Inc. (Nasdaq: CTXS) to collaborate from anywhere and Web commute. This flexibility has allowed staff to conduct virtual meetings as if they were face-to-face, reducing the need to travel and increasing outside sales by more than 30 percent in less than one year.

“With GoToMeeting, we simplified the process of having a distributed employee and customer base since it allows us to work remotely and get in front of a stake holder without having a physical hand to shake,” stated Jon Cline, CEO at Enthusiast Web Solutions. “GoToMeeting has transformed how we do our sales and training. It has enabled us to significantly increase our outside sales by more than 30 percent and our close rate by more than 20 percent now that we can reach and present to remote decision makers.”

The online meeting service allows sales staff at Enthusiast Web Solutions to hold impromptu meetings where they can demonstrate a service to prospective customers during a sales call, rather than having them just hear what the company has to offer. “If a client can’t quickly grasp what we’re talking about, we would probably lose opportunities,” stated Cline. “In fact, we can hold impromptu meetings using the Meet Now function, which has helped us close more deals than we would have otherwise.”

“The Internet and its tools are playing major roles in making today’s offsite workforce more efficient and productive,” stated Bernardo de Albergaria, vice president and general manager, Global Marketing and eCommerce, for Citrix Online. “Remote workers at Enthusiast Web Solutions are reducing their need to travel by Web commuting while using a fast and affordable way to meet over the Internet with colleagues. Web commuting allows businesses to save money and time thanks to less time spent on the road.”

Cline added, “Web commuting with GoToMeeting has helped us minimize our vehicle usage and reduce our stress level for meetings. Since many of our clients are located all over Los Angeles and traffic is unpredictable, we can simply use GoToMeeting and not worry about arriving on time or having the right equipment for a meeting. The service also paid for itself more than twice over if we only evaluate the cost per mile we reimburse our sales people.”

GoToMeeting is an easy-to-use, secure, cost-effective and fast way to meet, conduct trainings, demonstrate products, and collaborate online. Anyone with a PC and an Internet connection can host, attend, and participate within seconds. GoToMeeting offers flat-fee All You Can Meet™ licensing for any number of meetings of any length.

The service receives numerous industry awards for delivering best-in-class performance to its customers. Recent accolades include the SIIA Codie Award for Best Collaboration Solution, LAPTOP Magazine’s Editors’ Choice Award and eLearning Guild’s Members’ Choice Platinum Award.

For more information about Citrix Online, GoToMeeting, Citrix GoToWebinar™ and Enthusiast, visit,, and
Citrix®, GoToMeeting®, All You can Meet™ and GoToWebinar™ are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners .


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