Lexar Media and Dexxon Announce Agreement for Flash Storage Distribution in Germany

Germany-based Lexar resellers to profit from new local distributor

Lexar Media, a leading global provider of memory products for digital media, and dexxon data media, a worldwide distributor of storage media and hardware, today announced their immediate agreement for the distribution of Lexar flash products in Germany. Resellers throughout Germany will be able to purchase an extensive range of Lexar Media products, including Lexar- and Kodak-branded storage solutions through dexxon’s website at www.dexxon.com.

“Lexar Media has a stellar reputation throughout Europe, and we are delighted to partner with dexxon to support the demand for Lexar Media products in the German market,” stated Pierre Esneau, Lexar’s Central and Southern Europe Regional Sales Manager. “Additionally, resellers looking for reliable and efficient distribution of Lexar Media products in Germany will be extremely pleased with the news of this partnership. “

“We are proud to welcome Lexar Media into our portfolio of manufacturers, and believe we can add value to their prestigious brand,” added Miriam Franke, dexxon’s MarCom Manager.

Dexxon distributes storage media, hardware and office supplies to resellers in more than 50 countries and supports its customers and manufacturing partners with 25 years of experience. Available Lexar Media products include the award-winning JumpDrive® USB flash drive line, a considerable range of Lexar Professional, Premium, and Standard flash memory cards, as well as Kodak memory cards.

About dexxon
Die dexxon group ist weltweit auf die Distribution von Speichermedien, Hardware und Office Supplies spezialisiert. In Europa ist dexxon Marktführer in der Vermarktung von Speichermedien. Die dexxon Gruppe besteht aus vier Firmen: der dexxon data media s.a. in Frankreich , der dexxon B.V. in den Niederlanden, der dexxon data media and storage GmbH in Deutschland und der digital storage inc. in den USA. Die französische dexxon data media s.a. ist das Gründungsunternehmen der dexxon Familie. data media s.a. wurde 1973 gegründet. In 2001 erzielte das Unternehmen einen Umsatz von 150 Mio. Euro. 1995 fusionierte data media mit der niederländischen dataworx B.V.. Dataworx, mittlerweile unter dem Gruppennamen dexxon agierend, erzielte im Jahr 2001 einen Umsatz von 48 Mio. Euro.

About Lexar Media
Lexar Media is a leading marketer and manufacturer of NAND flash and DRAM memory products under the Lexar and Crucial brand names. Lexar Media also sells flash memory products under the Kodak brand. For more information about Lexar Media, visit www.lexar.com. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc., and Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

About Micron Technology, Inc
Micron Technology, Inc., is one of the world’s leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAMs, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking and mobile products. Micron’s common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

© 2008 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar and the Lexar logo are trademarks of Lexar Media, Inc. Micron, Crucial, the Crucial logo, and “The Memory Experts” are trademarks of Micron Technology, Inc. Apple and all other brand or product names are trademarks or registered trademarks of their respective holders.