Haier Mobile and NXP Semiconductors team up to deliver EDGE experience to Chinese users

Powerful EDGE solutions enhance mobile multimedia experience for handset users

Haier Mobile and NXP Semiconductors, the independent semiconductor company founded by Philips, jointly announced today that the companies will form a strategic collaboration that commits Haier to adopt NXP’s solutions for its EDGE mobile phones.



The strategic collaboration between the mobile terminal manufacturer and the upstream chip supplier will fully consolidate the technological and market advantages from both companies, further driving widespread deployment of EDGE technology in the domestic Chinese market. As a result, Haier’s mobile users will be able to enjoy faster and more convenient mobile data services including streaming media and high-speed networking, as well as richer mobile entertainment experiences such as video and gaming. NXP’s Nexperia cellular system solution 6120 / 5210 have already been adopted by Haier in several EDGE mobile phones, with the latest models to be available to the market in January 2008.



As a major handset manufacturer in China, Haier has won industry and market recognition for its reliable and cost-effective products. As Haier is one of the first domestic providers of EDGE devices, it is leading the development of local-branded EDGE mobile phones in China. Based on the strategic collaboration with NXP, Haier will leverage NXP’s solutions to develop and successfully launch more powerful EDGE mobile phones in 2008.



“One of our strategic priorities for 2008 is to develop EDGE terminals that address domestic market needs,” according to Haier Mobile. "Our decision to work with NXP is based on NXP’s proven track record and industry certified Nexperia cellular system solutions. With integrated connectivity features and embedded multimedia to eliminate the need for an external co-processor, NXP’s solutions are ideal for high performance music phones and video phones.
NXP’s fully integrated solutions offer an important time to market advantage, while reducing risks and costs. Therefore, Haier will be able to create extremely competitive EDGE terminals to provide real, fast data-rate multimedia functions for the mass market"



“The maturity and advancement of terminal chips is the key to further driving the market for EDGE in China,” said Stephen Lin, Vice President & General Manager, Greater China, Mobile & Personal Business Unit, NXP Semiconductors. “NXP is the global leader in GSM, EDGE and TD-SCDMA cellular solutions, and the only one to offer a complete range of EDGE products. We have already deployed the most mature, stable and effective EDGE solutions in about 100 million mobile phones for numerous international and domestic customers. NXP’s strategic collaboration with Haier Mobile confirms our dedication to providing market-oriented solutions and technical support to Haier, while sharing best practices in the global market. Ultimately, we will jointly drive the development and maturation of the domestic EDGE market in China.”


About NXP

NXP is a top 10 semiconductor company founded by Philips more than 50 years ago. Headquartered in Europe, the company has 37,000 employees working in more than 20 countries and posted sales of EUR 5 billion in 2006. NXP creates semiconductors, system solutions and software that deliver better sensory experiences in mobile phones, personal media players, TVs, set-top boxes, identification applications, cars and a wide range of other electronic devices. News from NXP is located at www.nxp.com.