Sony Rolls Out AIT-4 Promotion Program

SAN JOSE, Calif., Nov. 14, 2005 - Sony Electronics has enhanced its Advanced Intelligent Tape™ (AIT) channel sales program by offering a free Sony business product with the purchase of a new AIT-4 drive, autoloader or library, and Sony AIT-4 data media.

The sales program rewards customers with a free business tool based on their AIT-4 product purchase, including a Sony DVD burner (model DRX-800UL), LCD display (model SDM HS73/L) or a VAIO desktop PC (model VGC-RB40). Additional information is available through Sony sales outlets or online at www.sony.com/ait4business. The rewards program is active through Dec. 31.

“The AIT-4 incentive program is intended to help boost the productivity of our loyal end-users by rewarding that loyalty with other valuable Sony business tools,” said Alan Sund, general manager of marketing for the Business Solutions and Systems Division of Sony Electronics. “The capacity and performance of AIT-4 technology, combined with Sony’s well-known quality, delivers a powerful package to an IT department looking for a tape storage solution to keep pace with their growing data backup, archiving and disaster recovery needs.”

AIT-4 is an ideal choice for businesses seeking high performance and capacity, but facing space and budget concerns. The format features an impressive 200GB native storage capacity (520GB using 2.6:1 data compression) and a fast 24MB/second sustained native transfer rate.

Sony AIT-4 solutions and media are currently available through the company’s extensive channel of commercial distributors, value-added resellers (VARs) and systems integrators.

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Editor’s Note: For more detailed product information, readers can visit www.storagebysony.com or www.mediabysony.com. For additional press information and digital images, please visit Sony Electronics’ news and information web site at www.sony.com/news. For more information regarding the nearest Sony authorized dealer or service location, call 1-800-686-SONY.

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Elizabeth Boukis

Sony Electronics Inc.

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