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Web Analytics Free of Charge, Courtesy of Google


Powerful web analytics service now available to all businesses

Mountain View, Calif. Nov. 14, 2005 – Today, Google Inc. (NASDAQ: GOOG) today announced that its hosted web analytics service, Google Analytics, is now free. Formerly known as Urchin from Google, Google Analytics helps businesses use performance data to improve their online marketing campaigns and websites. With Google Analytics, businesses can determine what keywords attract the most visitors, which email campaigns create more customers, and how to design web pages that hold people’s attention.

“We want to give all online marketers and publishers access to powerful web analytics to help them better understand what their customers want. With this knowledge, businesses can create more accurate advertising and build better websites,” said Paul Muret, Google engineering director, and one of the founders of Urchin. “By making this powerful service free, we aim to give all websites – large and small – the tools they need to better serve their customers, make more money, and improve the web experience for everyone.”

Google Analytics can enhance every aspect of online marketing – from selecting and bidding on effective keywords, to determining the most relevant offers in email campaigns, to optimizing website design. By acting on this information, businesses of all sizes can attract more visitors, convert more prospects to customers, and improve the overall return on their marketing investment. Google Analytics is simple enough for businesses new to web analytics to get started quickly, and sophisticated enough for the most advanced online marketers.

In addition to being free, Google Analytics includes:

* Integration with Google AdWords, and works with any online ad network: Users of Google AdWords can access web analytics from a new interface within their AdWords account. Google Analytics automatically tags keyword destination URLs (which saves time and reduces the potential for errors), and imports cost data for ROI reports (for fast set-up and ease-of-use). Google Analytics is also able to track the results of any online marketing campaign, including banner ads, referral links, email newsletters, and organic and paid search.
* New reporting dashboards: Google Analytics executive summary reports for the three most common decision makers – executive, marketer, webmaster – will ease access to crucial information across departments.
* Global reach: Immediately available in 16 international languages: UK English, French, Italian, German, Spanish, Dutch, Japanese, Korean, Simplified Chinese, Traditional Chinese, Portuguese, Danish, Finnish, Norwegian, Swedish, and Russian.

Google Analytics runs on the same computing infrastructure that powers so it can support the traffic demands of any site, from those with a few visitors a week to hundreds of millions. Google Analytics is already used by many of the top properties on the web, including dozens of Fortune 500 companies. Businesses such as The Financial Times, National Semiconductor, Ritz Interactive, and Deckers Outdoor Corporation use Google Analytics to improve the user experience and marketing effectiveness of their websites.

“Much like it did with web search – Google is making web analytics simpler and more accessible for millions of sites on the web,” said Jeff Saville, marketing manager at Deckers Outdoor Corp. (Teva, Ugg, Simple Shoes). “With the new features, and the fact it is free, Google Analytics will give us a much clearer view of how we’re serving our customers, and the information we need to make it better.”

Google Analytics is available immediately for free to existing customers of Urchin from Google, as well as all new customers. Free online support is also available. Businesses can obtain customization or advanced integration from Google representatives and select Google service partners.

More information about Google Analytics can be found at

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About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit


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