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Internet Tech Firm Powers Client’s Rapid Ascent to “Hot 100”


When was recognized as a Hot 100 Best Web Site, the company’s CEO, Eric Deniger credited the firm’s rapid growth and
e-commerce success to its Internet technology and marketing partner, AVID Commerce.

“Climbing to the top rank of e-retailers requires a mix of great merchandising and advanced Internet technologies, supported by data driven online marketing”, said AVID Commerce Managing Director Stephen Antisdel. “Landing a spot on the Hot 100 list puts in some very rarified company of premier online retailers including,, and”

“Working with AVID allows WorkingPerson to focus on the customer and running the business to drive value and build our brand. AVID continues to take a granular approach to our site functionality and marketing efforts and the metrics for our site have exceeded expectations”, said WorkingPerson CEO Eric Deniger.

Commenting on the common characteristics of the Hot 100 winners, Internet Retailer magazine’s Editor-in-Chief, Kurt Peters said the group demonstrates a “willingness to innovate and set the standards in online retailing”.

Peters added “ has adopted a number of web site innovations and is a great example of how you don’t have to be a huge conglomerate to excel on the Internet.”

AVID Commerce provides with website design, platform, site search, content, and online marketing services.

About AVID Commerce

AVID Commerce is the creator of proprietary technologies employed in the design, development, operation and marketing of high-performance e-commerce properties, including,, and Details at – Art and Science

About The Working Person’s Store
Since 1995, The Working Person’s Store has grown into a leading multi-channel resource for quality work apparel, footwear and safety-gear offering by leading brands such as Carhartt, Dickies, Wolverine Boots and Shoes, Timberland PRO Boots, Bates Shoes and Boots, Dr. Martens Shoes, and over a hundred other name brands. The Working Person’s Store was the 2006 Indiana Excellence Gold Award Winner for Technology; its online e-commerce catalog division, was cited with a “Webby” Honoree Award. The Lakeville, Indiana based company was named the third fastest growing e-retailer in America, and was number one for growth in the apparel category. Details at – Dedicated to the Working Person.

About Internet Retailer
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine, web site, conference and directory that serve the retailing community focusing on the Internet’s vital role in a wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration. The magazine’s 43,000+ subscribers are senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand-name manufacturers. Internet Retailer’s circulation represents the largest multi-channel readership base of any retailing magazine. Internet Retailer sponsors the largest conference in the e-retailing industry and publishes an annual ranking of the 500 largest web sites.

A PDF of the Internet Retailer’s “Hot 100” article is available on request; call or email: Stephen Antisdel; phone 269-697-4511 ext. 171; email:



 Internet Retailer
 AVID Commerce
 Working Person
 Internet Retailing
 Internet Retailers

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