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North American South Asian Bar Association Retains VSC Consulting for National Public Relations After Agency Review


Renewal solidifies VSC as a premier agency for South-Asian-American interests

The North American South Asian Bar Association (NASABA) has retained VSC Consulting for a second year to handle its national public relations program.

“VSC has given great visibility to our efforts in the South-Asian community,” said Paul Grewal, former NASABA vice president for public relations. “Thanks to VSC, NASABA has established itself as the ‘go-to’ organization for South-Asian lawyers in North America.”

VSC Consulting has maintained a strong relationship with NASABA since October 2004, helping the organization land key placements for its work with the Hasan Family in several national and ethnic publications. Recently, VSC helped generate national attention for NASABA’s efforts to help tsunami and earthquake-affected South Asians attain Temporary Protected Status in the United States. VSC Consulting also handled PR activities for the 2005 NASABA Conference in Washington, D.C., resulting in sell-out attendance.

VSC Consulting also provides public relations for other notable South-Asian organizations and companies, including Project Ahimsa, the Sikh Heritage Foundation, the Patiala Health Foundation, and eMbience’s Masttones brand.

“We’re proud of our continued partnership with NASABA and the South-Asian community,” said Vijay Chattha, director and founder of VSC Consulting. “This renewal of our partnership is a great testimony to the work we’re doing to provide a voice for South Asians in the U.S.”

About VSC Consulting:
VSC is a strategic public relations and marketing firm providing creative solutions for enterprises in the fields of high-tech, entertainment, real estate, and ethnic marketing. VSC is headquartered in San Francisco and serves clients worldwide. To learn more, please visit

The National South Asian Bar Association advocates for the South Asian community; promotes alliances between South-Asian legal professionals in the United States and Canada; supports those who value diversity in the legal profession; helps law students and those interested in the law develop contacts with practitioners; provides information to members on careers and the legal market; and provides an avenue for professionals and other community leaders to take an interest in matters of concern to the South-Asian community. (


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