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Dell, DSGI In Pan-European 12-Country Retail Agreement


DSGI First Specialist Electronics Retailer in Europe Offering Dell at PC World, Currys and in UK. Deal Features Full Portfolio of Dell high-end gaming systems, notebooks and desktops

Dell and DSG international plc (DSGi), one of Europe’s leading consumer electronics retailers, announced the availability of Dell notebook and desktop computers in DSGi stores.

Beginning in January 2008, DSGi and Dell customers will be able to buy a range of Dell notebooks and desktops through PC World, Currys and stores in the UK, as well as online. Customers will also be able to buy Dell products through the European network of DSGi store brands such as Electro World, PC City, and Elkjop. Customers can buy products in stores from Norway to Greece, and from Spain to Finland. Dell also plans to sell systems through DSGi stores in the Czech Republic, Hungary, and Poland. This agreement means Dell customers can call, click or visit retail stores throughout Europe to learn more and buy Dell’s award-winning products.

DSGi’s unique TechGuys services in the UK will be extended across the new Dell products, providing full IT customer service availability including telephone support, installation and set-up. DSG operates similar support services across its European operations.

Simon Turner, DSGi’s Global Purchasing Director commented: “The agreement between Dell and DSGi as pan-European retail partners, confirms our specialist market leadership and we continue to offer a vast computer range at great prices to our customers in store and on-line.”

John Browett, Chief Executive of DSGi said: “Customers are at the heart of what we do and we must offer our customers an unbeatable combination of value, choice and service. By adding Dell computers to our ranges, we can give customers in our 1300 stores across Europe another highly sought-after range of products and the experience to match it.”

Mark Ormerod, Vice President and General Manager, Consumer business for Dell’s EMEA operations comments, “This partnership with DSGi means that consumers in nearly all major European countries can purchase Dell products through these stores. To maximize choice, Dell is offering a full portfolio of our award-winning products – from our high-end gaming systems, to notebooks and desktops that are perfect for everyday computing. With this agreement, consumers in Europe will have more choice than ever before, and experience the look and feel of our products before purchasing.”

With this agreement, Dell products will soon be available in more than 10,000 stores and on-line around the globe. In the past several months Dell has announced relationships with Best Buy in the U.S., Carrefour in Europe, Staples in the U.S., Courts stores in Singapore, Gome stores in China, Bic Camera Inc. in Japan, Carphone Warehouse in the UK and Wal-Mart in the U.S., Canada, Brazil and Mexico.

The DSGi and Dell agreement will cover stores in UK, Ireland, Spain, Italy, Greece, Norway, Finland, Sweden, Denmark, Czech Republic, Hungary and Poland.

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit, or to communicate directly with Dell via a variety of online channels, go to To get Dell news direct, visit

About DSG international plc

DSG international plc is Europe’s leading specialist electrical retailing group. We have retail and e-tail operations in 14 and 27 countries respectively. We trade through 1,300 stores and online stores and employ 40,000 people. More than 100 million customers shop with us every year. Our retail and e-tail brands include PC World, Currys and in the UK and Ireland, Elkjøp in the Nordic countries, UniEuro in Italy, Kotsovolos in southern Europe, Electro World in central Europe, PC City in Spain, Italy and Sweden and across Europe. We operate a multi-channel and pure play e-commerce approach to electrical retailing and offer customers a comprehensive range of after sales services. We also run a multi-brand business-to-business operation in the UK. For more information about DSG international plc, please visit


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