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Hummer and Micron to Document Rod Hall’s 40th Running of the Score Baja 1000 Off-road Race


Team HUMMER Vehicles To Be Equipped with Micron Imaging and Flash Memory Solutions

To document Rod Hall’s entry into his 40th SCORE International Tecate Baja 1000, HUMMER, Micron Technology, Inc., and Rod Hall Racing have partnered to equip Hall’s Team HUMMER mini stock-class HUMMER H3 with innovative image sensor and advanced flash memory technology from Micron. This technology will record video from the vehicle as the action unfolds in the spectacular off-road race.

This year’s SCORE Baja 1000 that begins Nov. 13 in Ensenada, Mexico, and travels down the entire Baja Peninsula, celebrates the 40th anniversary of the race and represents 40 years of competing in the contest for Rod Hall, 69, an off-road racing legend.

Hall’s relentless and unfailing driving ability has earned him a record 18 career wins at the Baja 1000 and the distinction of being the only driver in history to win the Baja 1000 overall in a four-wheel drive vehicle. Moreover, Hall remains the only person to have raced in every Baja 1000 in a four-wheeled vehicle in the 40-year history of the event. Hall enters the 2007 competition with his son, Chad Hall, a five time Baja 1000 winner, and his son, Josh Hall, a three-time Baja 1000 winner.

To capture images of this racing celebration, Micron has outfitted the Halls’ three HUMMER vehicles with Micron DigitalClarity™ image sensors and Lexar Professional CompactFlash™ memory cards to record and store video. Lexar Media is a Micron subsidiary.

“This is a special race for the Hall’s and Team HUMMER,” said Martin Walsh, HUMMER General Manager. “We’re honored that Rod Hall Racing has been competing and winning in stock-class HUMMER vehicles since 1993, and are proud to have the opportunity to partner with Micron Technology to document Rod’s 40th running of the race.”

In addition to Rod’s H3, HUMMER and Micron will outfit Josh Hall’s full stock-class 2008 H2 SUT and Chad Hall’s full stock-class H3 Alpha with the same Micron technology, documenting the race as it unfolds for the entire Hall family, the winningest family in Baja 1000 history.

For Micron, having its technology again featured in the SCORE Baja 1000 is further testament to its durability and quality. “We competed in the SCORE Baja 1000 in 2006 to further test that our imaging and flash technologies would operate seamlessly in today’s automotive, mobile phone, consumer electronic and computing devices,” said Dean Klein, Micron vice president of Memory System Development. “Our technology performed wonderfully in those difficult conditions, and we continue to receive strong response from our automotive customers.”


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