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DirectNET, Inc. Partners with Upsite Technologies Data Center Cooling Solution Provider


Broomfield, CO – October 29, 2007. DirectNET Inc., the nation’s largest value-added reseller of data center management infrastructure solutions, today announced that it has entered into a partnership with Upsite Technologies to provide cooling solutions that optimize data center’s critical physical infrastructure and ensure site uptime.

With this agreement, DirectNET will begin to offer Upsite’s KoldLok® ( raised floor grommet, a unique, patented solution that decreases the occurrence of lost air, also known as bypass airflow, which can have detrimental effects on data center cooling ( Specifically, KoldLok grommets help seal cable openings that contribute to data center hot spots , cooling inefficiencies, and infrastructure costs.

“Analysts continue to advocate enhancements in existing assets as a means of improving energy efficiency,” noted Patrick Cameron, Director of Business Development for DirectNET. “Upsite’s KoldLok grommets achieve this objective by offering a solution that optimizes existing investments, rather than requiring costly investments in new air handlers.”

The agreement also allows DirectNET to offer Upsite’s KoldWorks services (, a series of data center cooling assessments that measure the cooling, airflow, critical power, and general room conditions of an existing data center. The purpose of these assessments is to help organizations improve equipment reliability, minimize bypass airflow, and diminish capital costs associated with installing new equipment.

“By integrating Upsite’s well-engineered solutions into our existing product portfolio, we can continue to offer our customers best-of breed solutions that have a proven track record of strengthening existing cooling infrastructure,” notes Alan Mamane, President and CEO of DirectNET.

About DirectNET, Inc.
DirectNET’s team of technology specialists provide unbiased, independent expertise and solutions for Data Center infrastructure. They provide best practices and products for Data Center builds, expansions, and consolidations. For thirteen years, the majority of Fortune 500 companies have engaged the DirectNET team to resolve their Data Center challenges. DirectNET ( is comprised of three independent companies/business units: 42U (, the leading value-added reseller (VAR) of enterprise KVM Switch Solutions; (, KVM Switch Online the largest KVM Switch e-commerce store in the US; and Server Rack Online (, the largest “click and build” online server rack superstore.


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