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Alliance, a Division of Rock-Tenn, Installs New :Dotrix Modular from Agfa Graphics.


Agfa Graphics today announced the installation of its :Dotrix Modular at the Winston-Salem, NC, manufacturing facility of Alliance, a Division of Rock-Tenn Company. :Dotrix Modular is the latest generation of the wide-web, high-speed, cost-effective inkjet digital press and its installation is part of Alliance’s continued commitment to invest in new technology.
Alliance has been successfully running customized displays, packaging and other targeted in-store marketing solutions on the original :Dotrix press for more than three years. The new :Dotrix Modular offers significant advancements in durability, reliability, consistency and quality on a wider range of paper substrates and thicknesses. It was installed and will be serviced under an exclusive agreement with Agfa Graphics and is part of the ongoing relationship between Alliance and Agfa Graphics to expand and enhance digital printing capabilities for the at-retail marketing industry.

“I am delighted with the great image and color quality that we are achieving with the new :Dotrix Modular press,” said Jim Einstein, Alliance executive vice president and general manager. “This advanced technology will help our customers meet marketplace demands for cost-effective, short-run merchandising solutions that address regional and micro markets. Whether the need is retail signage, promotional packaging, POP displays or dimensional mail, we have a speed-to-market solution that can be customized affordably.”
“The :Dotrix Modular full-color inkjet press is the most productive industrial digital print solution available today,” stated Agfa’s Julian Robledo, general manager, Inkjet Solutions, North America. “And with our C3 strategy, customers are guaranteed to get the complete integration, complete services, and complete benefits that only Agfa can provide.”

“Besides the common benefits of digital printing such as minimum make-ready time, instant job switching and less waste, :Dotrix Modular is capable of printing 9763 square feet per hour single-sided at widths of up to 24 inches. Because of its versatility in use, productivity and print quality, :Dotrix Modular can offer new creative products beyond the imagination of the marketer,” added Robledo.
About Alliance, a Division of Rock-Tenn Company.

Alliance is a leading in-store marketing solutions provider that develops both promotional and permanent displays and packaging programs supported by innovative marketing services for major consumer packaging goods and services companies and retailers. Rock-Tenn Company provides marketing and packaging solutions to consumer products companies at low costs, with net sales of $2.3 billion and operating locations in the United States, Canada, Mexico, Argentina and Chile. The Company is one of North America’s leading manufacturers of packaging products, merchandising displays and bleached and recycled paperboard.

Alliance can be reached on the web at
About Agfa Graphics C3 Strategy.
The “C to the power of three” concept represents Agfa’s commitment to provide customers with end-to-end services and industrial inkjet solutions. C3 represents:


Complete Integration - the tuning of UV-curable inks, sophisticated print heads, workflow software and the inkjet printer or press;

Complete Services - installation and maintenance by Agfa’s worldwide service team, spare parts, customer training and financing tools;

Complete Benefits - vibrant color, prints with resistant and durable images and printers with increased productivity.


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