Invitation-Only Conference on Marketing & Online Communities Announces Discussion Leaders and Topics

Discussion-focused format features industry leaders interacting with Fortune 1000 attendees on effective and respectful community marketing


Forum One Communications announces the Discussion Leaders and their Topics for their first invitation-only Marketing & Online Communities Conference to be held in New York City on November 8, 2007. The discussion-focused conference will be a full day event exploring the current issues and opportunities when marketing to online communities in a conversational and interactive format. Discussion Leaders include:

• Mary Furlong, Founder & CEO, Furlong & Associates
• Marcien Jenckes, Senior Vice President, Messaging, Community, Voice, AOL
• Bree Nguyen, Director of Street Marketing, New Media, Warner Bross Records

Discussion Leaders will initiate small- and large-group discussions, focusing on current examples of what’s working, what isn’t, and how to utilize new and unproven community models without detracting from the community’s experience and culture. In other words, how to be a successful marketer without relying on traditional media tactics that can appear disrespectful and sneaky in today’s interactive arena. Discussion topics include:
• Marketing to Communities – The Brand “Us”
• Anatomy of an Integrated Campaign
• Creating Successful Campaigns With Established Communities
• Hosting the premier community for your Brand
• Using Social Media in Your Campaigns
• Measuring the Success of Your Community Campaign
• Children & Tween Communities: Engaging the Future
• Boomer Networks
• The Future of Community-based Marketing

Other speakers for the conference include: Andy Chambers, CEO, Digit; Michael Leifer, CEO, guerilla PR, Inc; Tim Manners, President, David X. Manners Company; Thor Muller, CEO & Co-founder, Satisfaction; Jeremy Welt, Senior Vice President of New Media, Warner Bros. Records.

Attendance is invitation-based and features a wide variety of agency and corporate thought leaders in online and community marketing including representatives from AOL, Eastman Kodak, Fidelity Investments, Harlequin Enterprises Ltd., Lightworks New Media, Inc., LiveWorld, Marketmaker Interactive, Microsoft, SolutionSet, WebEx, and Yahoo.

The event is sponsored by LiveWorld and SolutionSet. Requests for invitations can be made online at http://www.forumone.com/mocrequest. For more event information, or information about sponsorship opportunities contact Bill Johnston, bjohnston@forumone.com.


About Forum One Communications
Forum One Communications is an online strategy and development firm based in Alexandria, Virginia. Forum One partners with influential organizations, providing business strategy, online communications, user experience, and technology expertise, to respond to some of the world’s most pressing problems.

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Media Contact:
Bill Johnston
Forum One Communications
415.299.9638
[fax] 703.995.4937
[email] bjohnston@forumone.com
[URL] www.forumone.com/moc

Contact Information

Bill Johnston

Director of Community & Research

Forum One Communications

Contact via E-mail