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SEO Company Attends Direct Response Copywriting Course in Search of More Copywriters Who Understand Online Salesmanship


SEO Advantage, Inc. marketing director and website copywriter Lisa Banks attended the American Writers & Artists Institute (AWAI) Copywriting Bootcamp in Delray Beach, FL, October 6–8 to scout direct response copywriting talent and learn from master copywriters and marketers like Jay Abraham, Michael Masterson, Brian Tracy, and Herschell Gordon Lewis.

SEO Advantage, a search engine optimization company, provides an online advantage for its clients by working with copywriters and designers who understand how to sell online, so clients enjoy attention to an area neglected by most SEO companies: converting traffic from high search engine rankings into customers. The 3-day AWAI course helps copywriters develop direct response copywriting skills, which can produce a direct impact on the ability of a website to generate leads and sales.

Says Banks, “Any website copywriter who works with SEO Advantage absolutely must understand how to sell in their copy, whether it’s a direct response letter selling one product, an industrial e-catalog of products, or a corporate lead-generating website. They must study online behavior and how consumers and businesses shop online.”

Banks posted several articles about the AWAI copywriting conference in the SEO Advantage blog,

About Search Engine Optimization Company SEO Advantage, Inc.
SEO Advantage is a search engine optimization company that focuses on generating long-term high search engine rankings and converting that traffic into increased sales for client companies.

SEO Advantage’s search engine marketing services also include:
- website development
- search engine friendly ecommerce systems
- Google AdWords and Yahoo! Search Marketing campaign management

SEO Advantage is based in Tampa, Florida, and offers The Web’s Best Guarantee™: clients do not pay any monthly SEO service fees until they see actual rankings.

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