Dairy Production Information Becomes More Valuable When It’s Convenient

Indianapolis, Indiana USA – September 21, 2007

For dairy producers, expert, up-to-date information from reliable sources is invaluable in making key operational decisions. Yet, because of their demanding schedules, producers don’t have the time to read every journal, go to every conference, and search out the latest information from industry professionals.

That’s why Truffle Media Networks developed DairyCast™ (http://DairyCast.com/) – to provide dairy producers with timely, comprehensive information through an easy-to-use, frequently updated, convenient source.

The concept behind DairyCast is simple.

Each week, two new half-hour audio “magazines” are produced on topics relevant to the dairy industry. These broadcasts are available over the Internet at DairyCast.com as “podcasts,” or web-based radio shows.

“It’s a twice-weekly forum that brings together the best people in the dairy community to discuss their experiences and offer expert insight on today’s issues,” says Ned Arthur, Content Development Director. “It’s a conversation, designed to quickly and conveniently provide dairy producers with up-to-date, accurate information on production, management, market and business topics.”

Convenience is the key to DairyCast’s success. Once a dairy producer joins the no-cost service at DairyCast.com, podcasts can be automatically downloaded as they become available. Or they can be manually downloaded at any time. Previous editions are always available in DairyCast’s archive.

Once an edition has been downloaded, producers can listen when they want, where they want, on their schedule. They can listen to the podcast on their home or office computers. Or they can take it with them on the road or anywhere on their operation using an iPod or other mp3 player.

“In many ways, it’s a regularly scheduled dairy industry conference – held twice each week – and available across the country,” Arthur says. “Most importantly, dairy producers can participate in this valuable exchange of ideas without disrupting their on-farm responsibilities. DairyCast is always available. At the producer’s convenience.”

About Truffle Media Networks – Truffle Media Networks provides high-quality, comprehensive production and distribution of business-focused podcasts. In addition to DairyCast™, Truffle Media Networks produces BeefCast™, SwineCast®, PoultryCast™, and CropVillage™ podcasts for the agricultural industry.

DairyCast™ is produced by Truffle Media Networks and sponsored by by Elanco (http://Elanco.com) and Mycogen Seed (http://www.dowagro.com/mycogen/silage/).

BeefCast™, DairyCast™, PoultryCast™ and SwineCast® are trademarks under exclusive license to Truffle Media Networks in the U.S. and/or other countries. Elanco is a trademark of Eli Lilly and Company. Mycogen Seed is a trademark of Mycogen Corporation. Mycogen Seeds is an affiliate of Dow AgroSciences LLC.

Truffle Media Networks
jlblue@TruffleMedia.com
Voice: 317-450-1958
Fax: 641-453-0630
TruffleMedia.com

###

Contact Information

John Blue

Chief of Community Creation

Truffle Media Networks

Contact via E-mail