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New CEA Giving Program Will Provide Consumer Electronics Products To People And Communities In Need


The Consumer Electronics Association (CEA)® today announced that it will launch a new program to facilitate the charitable donation of products from its member companies. This charitable giving program will be managed by CEA partner Gifts in Kind International, a nonprofit organization that receives product donations from technology, retail and consumer corporations and distributes them to more than 150,000 community charities across the United States and throughout the world. CEA will promote the organization’s product donation services to its 2,100 member companies.
“We are proud to be able to link the considerable resources of the consumer electronics industry with communities and people in need,” said CEA President and CEO Gary Shapiro.

Through its partnership with CEA, Gifts In Kind International will coordinate the pick-up of donated items from CEA’s member companies and quickly move the products to the communities and people who need them most. Gifts In Kind will help CEA members screen and select the charities that will receive its donations, including those that serve communities devastated by natural disasters, people with disabilities, children in hospitals, families of U.S. soldiers, students, teachers and abused women. The organization ensures accountability by regularly monitoring and reporting to corporate partners about who received their donations, how their contributions were used, and how the communities and individuals benefit. Gifts In Kind International is the seventh-largest charity in America according to the Chronicle of Philanthropy, having generated and placed nearly $900 million in product donations last year.

CEA will host the Gifts In Kind staff at CEA’s Industry Forum, to be held at the Hotel Del Coronado in San Diego on October 14-17, 2007 and also at the 2008 International CES®, the world’s largest technology tradeshow, to be held in Las Vegas on January 7-10. Gifts In Kind International will manage a tradeshow donation program at the International CES, collecting and distributing products from participating exhibitors for donation to local nonprofit organizations.


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