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KILL’IT’ With Peeler


8.23.07-Hollywood,Ca-Grand Opening-Peeler officially opened its first store on the soon to be renaissanced Western Ave. deep in the heart of Hollywood. This active wear line created by Dalan is quickly becoming not only a lifestyle brand, but is now branded as the “new hangout” for LA’s A-listers.
Newly assigned Marketing Director, Ana Velasco,has merged the street-wear with a casual luxury. The dynamic relationship between the two women has not only opened endless opportunities for Peeler’s animation, fashion, and art,but now its been rumored that they are speaking with various networks for a possible show.
The 2000Sq ft. brick and stainless steel store once an old lawn mower manufacturer is now filled with soft tees, tanks, hoodies,pooch wear, Shiny Mama,TNS decks, and Klean. With a powerful celebrity following Peeler has now(what Dalan would say as Kill’It-LA style)officially put its face on the map. It’s no wonder why this hip sexy space is often sought out for events; photo shoots,and private parties.

On the couch, an eclectic mix of agents, music moguls,and LA’s newest 20 something’s(usual suspects)are chatting away.It’s now show time, the house is packed and spilling thru the back door. The ambience encompasses a luxurious heroin chic feel with fresh flowers,ice-cold water, vino, and V2Vodka.
The pulse on Western is thumping as the DJ spins full force and the hottest HipHop break dancers on the scene begin to do their thing in the middle of a crowd consumed with Hollywood’s biggest hitters staring in awe. Meanwhile, the line at the register is 15 ft long, Shiny Mama’s,Yana C. glitters the crowd with her newest invention, Dutch Delight handbags are flying off the shelf,and Peelers own- Maryam aka’ Kick’ Dalan is being healed by life coach/guru-Sujon Datta. Let’s not forget Klean’s Jennifer H. watching her deluctable fresh line fly off the shelf of Marilyn Monroe’s vintage Regency refrigerator. The frig alone attracts all of Marilyn Monroe’s diehard fans. Megan Morris(America’s Top Model)whose effortlessly sexy chic presence continues to sip lemon shooters while discussing Borba Beauty products with Scott Bailey(Saints and Sinners). Photographer, Michael Gulde, and Art Director, Carmella Cardina(Chaos films Inc.)whom both worked on Peelers campaign are busy in the alley staring at the vtg convertable Porsche.Bottom line…Get it before it’s exposed.


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