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WowWee Ltd. First to Use Segway® Smart Motion in High-Tech Entertainment Products


HONG KONG/BEDFORD, N.H. – October 7, 2005 – WowWee Ltd, parent company of WowWee Robotics, the #1 consumer entertainment robotics company, and Segway Inc., maker of the Segway® Human Transporter (HT), today announced they will co-develop a range of WowWee products that will incorporate Segway Smart Motion technology.

The world will get the first peek in 2006, when WowWee plans to launch the next generation of its award-winning Robonetics™ brand of robotic entertainment products, which includes Robosapien™, Roboraptor™, Robopet ™ and Robosapien™ V2.

Segway Smart Motion is at the core of all the products Segway develops including its well-known line of Segway HTs, as well as its Segway Robotic Mobility Platforms (RMPs) and “Concept Centaur”, the company’s four-wheeled light electric concept vehicle.

“Working with Segway we will continue to raise the bar, surpassing the boundaries and expectations people have regarding the possibilities for everyday, useful and affordable consumer technology products,” said Richard Yanofsky, president of WowWee Ltd. “We will use Segway Smart Motion to enable our products to move and behave in ways that challenge the imagination and provide advanced functionality.”

“We are proud WowWee Ltd. will be the first licensee to utilize our Segway Smart Motion technology in its products,” said Jim Norrod, chief executive officer of Segway Inc. “WowWee products are an outstanding platform for our Segway Smart Motion technology and will certainly provide an elegant, innovative user experience that people have come to enjoy from Segway technology.”

About WowWee

WowWee Ltd. is a privately-owned, Hong Kong based company, with offices in North America and a worldwide sales and distribution network. The Company is a recognized leader in the manufacturing of innovative hi-tech consumer robotic electronic and leisure products. Company divisions include WowWee Robotics, WowWee Tech, WowWee RC and WowWee Alive. For more information and to see the latest WowWee products including Roboraptor, RobosapienV2, and Robopet visit

About Segway

Segway Inc. develops intelligent motion control technology known as Segway® Smart Motion that is embedded in the light electric transportation devices it manufactures, such as the well-known Segway® Human Transporter (HT). This technology is also licensed for use in other innovative products made by third-party companies. Segway Smart Motion provides intelligent motion control that enables a device to monitor its environment, precisely control its motion and make the right decisions about how it should move.

Segway markets a full line of zero-emissions Segway HTs that deliver impressive energy efficiency—equivalent to 450 miles per gallon. Commercial and institutional customers are using the Segway HT to make their operations more efficient and consumers are using it for short-distance trips. The company’s line of Segway Robotic Mobility Platforms (RMPs) offers researchers, government and military organizations intelligent, reliable, durable mobility solutions for robotic applications.

Segway Inc. has a distribution network of 100 Segway Authorized Dealers in the U.S. and 35 Segway Authorized Distributors with dealers on all continents. Segway HTs can be purchased at Segway Authorized Dealers and Distributors or by calling 1-866-4SEGWAY. For additional information about Segway and to find dealer locations, please visit Press materials and digital images are available through the Segway Press Center at


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