Unprecedented 14 Million Streams Viewed Via New Terra TV 2.0 Platform During the Pan-American Games

Terra Networks, with presence in 18 countries in the U.S., Spain and Latin America, reports an unprecedented number of sports enthusiasts watched the Pan-American games live from Rio de Janeiro this year, via streaming video or on demand, many of whom were viewing more than one competition at a time. A record breaking 14 million streams or VODs were delivered by the new Terra TV 2.0 platform during the two week long competition. Soccer, Tae Kwon Do, and swimming competitions were among the sports where nations from the Americas were vying for medals which kicked off July 13.

In addition, Terra TV spectators spent approximately 15-20 minutes per stream, a noteworthy finding as comScore Media Metrix found that the minutes per video stream in the U.S. is a mere 2.6 minutes Source: eMarketer. ‘US Online Video Metrics, January 2007’ sourcing comScore Networks, Inc., March 2007. A possible explanation for the longer viewing time for Latinos is the high relevancy of the Pan American games.

The exclusivity of coverage provided to visitors was made possible by a journalistic powerhouse of more than 45 reporters, editors, photojournalists and technicians who delivered breaking news on 33 different sporting events. Adding to this coverage was a sizeable online community that posted their own blogs and comments on the Pan Am Games. Terra’s audience had access to 12 channels offering up-to-the-minute sports reporting of the games, commentary, highlights and news briefs.

“Our involvement in the Pan-American games is proof of how Terra is a leader in providing exclusive coverage and video on demand. The record-breaking streaming video and VODs confirm that Terra is revolutionizing the way sports and other high profile current events are viewed,” stated Fernando Rodriguez, CEO for Terra Networks. “In today’s world, everyone, no matter their geographic proximity to a particular venue, can participate and interact via the advanced platforms and services that the Internet provides.”

Among the millions that logged on to stay abreast of the action were the parents of Mexican gold medalist in Judo, Vanessa Zambotti. “My parents were very excited, even in tears, because they were well aware of all the struggles I endured during the games,” said the competitor. Zambotti revealed that the Terra TV’s streaming videos allowed her parents to follow all of her Pan Am Game matches, live. “In fact, they watched all the competitions via one of the Terra portals. My best friend told them how they could watch online at Terra.”

About Terra Networks Operations, Inc.
Terra Networks is a global Internet group with a presence in the U.S. and Latin America. The group operates some of the most popular Web sites in the United States, Spain and Latin America, and is the largest access provider in Spain and Latin America.

Terra.com (www.terra.com) is the U.S. Hispanic arm of the Terra Networks group providing portal and value-added services to Spanish speaking users in the U.S. Terra is a leader in the U.S. Hispanic online market according to comScore Media Metrix and Nielsen/NetRatings.

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Deborah Vallejo

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Bromley Communications

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