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Sinoces 2007 Draws Record Attendance And Exhibitors


The China International Consumer Electronics Show (SINOCES) concluded Monday, July 9, in Qingdao, China, and featured a record 63,000 professional and public attendees and 430 exhibitors. Attendance was up two percent and exhibitors increased ten percent over the SINOCES 2006, according to the unaudited figures released today. Co-sponsored by the U.S.-based Consumer Electronics Association (CEA)®, SINOCES 2007, China’s largest exhibition of consumer electronics, was held July 6-9, 2007, in Qingdao, China.
The fourth annual SINOCES also attracted the largest number of U.S. exhibitors in show history, with 17 U.S. companies showcasing their latest technology products. In addition, SINOCES featured a sold-out show floor comprised of 35,000 square meters of exhibit space.

“The Chinese consumer electronics industry continues to soar and will reach more than $100 billion dollars in 2010. SINOCES provides an incredible opportunity for foreign companies looking to expand into the booming Chinese market,” said Gary Shapiro, president and CEO, CEA. “CEA’s partnership with the China Electronic Chamber of Commerce (CECC) and SINOCES provides exhibitors and attendees with new international business opportunities and allows CEA to promote our flagship tradeshow, the International CES, to an international audience.”

CEA’s Shapiro delivered a keynote address on opening day, Friday, July 6. Shapiro discussed the dynamic, global consumer electronics industry and the future of consumer technology. The text of Shapiro’s keynote will be available on the web at

In conjunction with SINOCES, CEA joined with government and industry global partners to sponsor three policy forums to address issues affecting the consumer technology industry, including energy efficiency, green government procurement, electronics recycling, materials use and intellectual property rights.

The first-ever U.S. – China ICT Energy Efficiency Forum on Thursday, July 5, focused on the latest industry and government activities and initiatives related to energy efficiency and the CE and IT industries in both the U.S. and China. The forum highlighted best practices, industry standards and the role of technology and innovation in supporting energy efficiency. The event was organized by the Chinese Ministry of Information Industry and the U.S. Department of Commerce, under the auspices of the U.S.-China Joint Commission on Commerce and Trade.

The U.S. – China Environmental Policy Forum sponsored by CEA, the American Electronics Association , CECC, the Information Technology Industry Council (ITI) and the United States Information Technology Office (USITO), on Friday, July 6, addressed key environmental policy issues facing the consumer electronics industry including green government procurement and China’s Accession to the World Trade Organization’s (WTO) Green Government Procurement Act (GPA), the control of pollution caused by electronic information products (or China ‘RoHS’) and electronics recycling. The forum was attended by over 100 industry and government representatives and began a pertinent dialogue about how environmental stewardship and regulations should not impede innovation and competitiveness.

Co-sponsored by CEA, the CECC and the Development and Research Center of the State Intellectual Property Office of China (SIPO), the Information and Electronics Industry IPR Policy Forum on Saturday, July 7, provided a unique opportunity for government officials and industry experts to discuss rationale for the soon to be released China National IP Strategy; the evolution of IPR rules and reforms in China, the United States, and around the world and best practices in enforcing against global IPR infringing activities.

SINOCES 2007 ran July 6-9, 2007, at the Qingdao International Convention Center in Qingdao, China. SINOCES is the largest consumer electronics event in China and the only one endorsed by the Chinese Ministry of Commerce, the Chinese Ministry of Information Industry, the Chinese Ministry of Science & Technology, and the State Council. For more information, visit

Produced by CEA, the 2008 International CES will return to Las Vegas, Nevada, January 7-10, 2008. For more information on the 2008 International CES including conference sessions, keynote announcements and registration information, visit Journalists are encouraged to arrive in Las Vegas by Saturday, January 5 to take advantage of all the 2008 International CES press events.


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