U.S. Fitness Manufacturer and Educator Body Bar Systems to Launch Swedish Dealership with Gymgrossisten

Introducing Two Key Products to the Fitness Market

BOULDER, Colorado, USA. – July 11, 2007 - Body Bar Systems, Inc., a premier fitness company specializing in products and educational tools for fitness enthusiasts of all ages and abilities, and Gymgrossisten, one of the largest retail companies for health and supplement products online in Scandinavia, today announced the first Body Bar Systems dealership in Sweden with Gymgrossisten. This partnership will result in the availability of two new products in Sweden; the well-established and ground-breaking The Body Bar Classic® and the innovative The Body Bar Mini®.

Successful Body Bar® distributorships have previously been launched in Australia, Canada, Mexico, Russia, South Africa, South America, United Arab Emirates, United Kingdom, and the United States.

“Body Bar Systems supports our distributors, not only with top quality products but also with superior education and marketing support,” said Arno Niemand, owner and chairman of Body Bar Systems. “We look forward to working with Gymgrossisten, and we are confident that Body Bar Systems’ products will help them profitably expand their already impressive product lines.”

Body Bar Systems is a leading fitness equipment manufacturer from the U.S. with 20 years experience in the fitness industry. Best known for its original Body Bar®, which serves as the foundation product for the company, the company also has a strong influence as a fitness educator. Before the Body Bar there was no “weighted bar” for use in group exercise and personal training. Launched in 1987, it can now be found in over 20,000 clubs, personal training studios, physical therapy centers, spas, military bases, high schools and colleges and homes worldwide. The Body Bar is a well established brand name in the U.S. and an essential tool in the health industry.

By providing POP displays, online education and wall charts, Body Bar Systems will work with Dealers to provide the tools needed to effectively sell its product line.

“Sometimes fitness facilities have difficulty attracting some people to the weight room area,” commented Katarina Claesson, director of sales and marketing, Body Bar Systems. ”This problem is solved when members have access to the Body Bars and don’t have to fight for space over by the dumbbells and heavy bars.”

“It was an easy choice for us,” added Ms. Claesson. “We feel confident that Gymgrossisten will help make The Body Bar a household name in Sweden, just like it is in the U.S.”

Gymgrossisten earned a Gazell Award in 2005 and was named one of the most successful companies by the business magazine Dagens Industri in 2005.

Body Bar Classic® and Body Bar Mini ® Now Available
Body Bar Systems is introducing two innovative fitness tools to the Swedish market:
- The original Body Bar Classic - a durable steel bar with easy-grip rubber casing and color coded end caps. All bars are black and less than 2 “diameter. Weight ranges from 1.5 to 11 kg.
- The Body Bar Mini is a shorter, lighter bar used for Pilates, Yoga and Innovative Stretch workouts. It can also be used as a substitute for dumbbells. Weight comes in 1,8 and 2.75 kg.

About Body Bar Systems, Inc.
Founded in 1987, Body Bar Systems provides the infinite workouts and solid educational tools that fitness enthusiasts of all ages and abilities still choose after almost 20 years - because they work. The company has created a strong presence through the original weighted fitness bar, The Body Bar®, and the extensive “Master Your Body” DVD series of workout program. Body Bar Systems is committed to enhancing the fitness and well being of the world by providing quality products and education with passion, integrity, and fun. Body Bar Systems is a member of the IHRSA network. www.bodybar.com

Some of Body Bar Systems customers include but are not limited to:

Bally’s Total Fitness
LA Fitness Sports Club
YMCA
HYATT Hotels
Cornell University
Department of US Air Force
New Hampshire Police Academy
NFL San Diego Chargers

Body Bar Systems is a proud sponsor of The USA Olympic Wrestling Team.

About Gymgrossistens
Gymgrossistens was founded in 1996 and has been growing ever since. Today the company has 18 employees with an office and warehouse in southwest Sweden, in the city of Trollhättan.
Gymgrossisten have had tremendous growth during its 10-year presence. From being a small individual company to the biggest one in its industry in Scandinavia, it has drawn a lot of attention in the business world. Gymgrossisten’s successful business concept derives from “Selling quality products to a low price” which has proven to be a winning concept. www.gymgrossistens.com or www.kosttraning.se

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Marilyn R. Kroner

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Kroner Communications

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