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Online Marketing - Know It Or Vanish from the Business Landscape

7/7/07 10:15 AM

Promo Black Box to the Rescue

Like a tidal wave, the Internet is growing in volume and velocity globally so fast it’s almost frightening. Still, nine out of ten businesses foolishly ignore its power and strength. This wave cannot be stopped, and if enterprises don’t head to high ground soon, they could very well be swept away.

How crucial is it to know about Online Marketing? Consider the following:

• 50% of all offline purchases are now preceded by an online search based on a Pew Study.
• Online Marketing is the fastest growing form of advertising, period.
• If your business is not marketing online, you’re already loosing thousands to competitors who are.
• 9 out of 10 businesses have little or no idea how to market online.
• The learning curve in online marketing is huge and progressing in dog years.

Companies that are providing Online Marketing Training Solutions like Promo Black Box and are now filling this tremendous need.

“The business world desperately needs to catch up to consumers in terms of the use of the internet”, Craig Garcia, one of the founders of Promo Black Box and President of EDC Gold) stated recently during one of the Promo Black Box live webinars he hosts bi-weekly with Bob Cerfail, President of In Touch Media Group.

Even companies like Microsoft were blindsided by the Internet’s growth and realized that their own long term survival depends on butting heads with the likes of MSN, Yahoo, Google, and in the online marketing arena.

“And it’s not just about Search either. Just think about all the social networks. Who would have thought that You Tube and MySpace, as well as other social network sites, were a place for corporations to advertise with profitable results? Even I had to join the party,“ says Peter Grundner, ”and I’m amazed at the results.”

The Question becomes…Can a company that refuses to take online marketing seriously survive? The answer is a resounding NO. This is not just my opinion. Consider the Pew Study just recently released, whose results showed that 50% of all offline purchases in the US in 2006 were preceded by an online search. What does this mean for stubborn companies that have been successful with local offline efforts for decades? They will be affected greatly, perhaps mortally, if they do not discern the signs of the times.

But where can a business turn for help in catching up? There are a plethora of books and teaching tools, all promising to be your ultimate solution. One major problem with buying traditional books on the subject is the snail pace nature of the hard copy publishing industry.

The great thing about online publishers and teaching sites is that, like the Internet itself, they are nimble and can tweak content continually to ensure delivery of the latest secrets. “A great solution is Promo Black Box,” says Peter Grundner, founder of and agent for Promo Black Box. “Whether you’re a ’visual’ or ’auditory’ learner, live webinars with a good teacher are the best way to absorb the information – and absorb it rapidly.”

The Promo Black Box biweekly webinars and taught by one of the top Internet marketing experts in the world, Bob Cefail (Chairman of In Touch Media Group, one in a handful of companies to have both Google Corporate and Yahoo Ambassador Status). Besides having directed hundreds of the most successful online marketing campaigns, Bob is a tremendous teacher. His affable personality and cut-to-the-chase style (fraught with example after example of current campaigns), help you learn the basics fast, and enjoy every minute of it.

Webinars are unique in that you hear Bob explaining various points, while simultaneously seeing his computer screen and watching as he navigates around to different websites, circles various problems or placements, and highlights current advertisers’ mistakes and victories.

About EDC
EDC is a direct sales company specializing in sales of digital products including e-books and software titles and now also Promo Black Box. EDC offers several levels of business opportunities to the online entrepreneur.

About In Touch Media Group
In Touch Media Group is an online marketing and PR firm recognized for its proprietary technology and cutting edge solutions that enable its clients to maximize their marketing objectives.

For more information about Promo Black Box visit, or check out or Marketing Insight blog.


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