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FlashBay.com Selects Siebel CRM OnDemand Over Salesforce.com to Extend Its Growth in USB Flash Drive Market


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FlashBay.com Implements Customer-Facing Technology to Unify Customer Information in More than Ten European Territories

SAN MATEO, CA - September 12, 2005 - Siebel Systems, Inc. (NASDAQ: SEBL), a leading provider of customer-facing solutions, today announced that FlashBay.com is implementing Siebel CRM OnDemand to extend its growth in the European Universal Serial Bus (USB) flash drive market. Following a thorough analysis, FlashBay.com selected Siebel CRM OnDemand over Salesforce.com to create a single, integrated view of thousands of customers in more than ten countries. Using Siebelís rich, prepackaged functionality, the company deployed Siebel CRM OnDemand in only three days.

FlashBay.com is an online store that provides customers with branded USB flash drives, all competitively priced and backed by great service. Following an upsurge in demand for these convenient data storage devices, FlashBay.com has extended its footprint into more than ten European countries, including the UK, France, Germany, Sweden, and Denmark. Until now, the company was relying on a fractured view of its customers. Sales teams in each European territory were using their own piecemeal system to record sales information and manage sales opportunities-ranging from Microsoft Outlook to spreadsheets. This fragmented approach to managing customer relationships made it difficult for FlashBay.com to effectively target customers and develop a consolidated understanding of its business throughout Europe.

To address the needs of this specialist market, Siebel offered FlashBay.com the choice of a fully hosted offering. Following a thorough investigation of alternative hosted CRM solutions-which included Salesforce.com-FlashBay.com chose Siebel CRM OnDemand. In its opinion, Siebel CRM OnDemand was a more mature solution, and FlashBay.com wanted the confidence of partnering with the global leader in CRM.

ďFlashBay.com is a fast-growing, ambitious company. Siebel CRM OnDemand provides us with an easy-to-use and affordable way to effectively manage customer relationships with minimal up-front IT investment,Ē said Karl-Phillip Schlosstein, Director, FlashBay.com. íSiebel Systemsí focus on the SMB market demonstrates its commitment to delivering tangible business results for organizations of all sizes. Siebel understands our business needs and provides powerful, out-of-the-box sales, analytic, and marketing functionality to help us achieve profitable business growth"

Now live with Siebel CRM OnDemand, FlashBay.com is using the hosted solution to support thousands of long-term, lucrative customer relationships in the UK, Germany, Austria, Switzerland, France, Belgium, Denmark, Norway, and Sweden.
About Siebel CRM OnDemand

Siebel CRM OnDemand is a hosted CRM offering delivered over the Web and accessible from an Internet browser at a fixed price per user per month. Customers can deploy Siebel CRM OnDemand quickly, easily, and affordably without any up-front IT investments. Hosted by IBM, Siebel CRM OnDemand delivers complete sales, marketing, and service functionality; built-in customer analytics; virtual call center technology; embedded best practices; and world-class hosting services and support. Siebel CRM OnDemand is now available for purchase. For more information, visit www.crmondemand.com.
About Siebel Systems

Siebel Systems is a leading provider of customer-facing solutions that deliver demonstrable business results and long-term competitive advantage. Siebelís multichannel offerings allow organizations to intelligently manage and coordinate all customer interactions across the Web, contact center, field sales/service force, branch/retail network, and indirect and partner distribution channels. Siebel solutions draw upon the companyís best-in-class capabilities in customer relationship management (CRM), business intelligence, and customer data integration and can be deployed as licensed software or as a hosted service. Siebel solutions are tailored to the unique needs of 23 industries and incorporate industry-specific business processes, best practices, and business insight. They are the product of more than $2 billion in R&D investments and reflect over 11 years of experience with more than 4,000 organizations. Together with its extensive global network of alliance partners, S iebel provides the people, process, and technology expertise critical in driving business value from the deployment of customer-facing solutions. Over 3.4 million users worldwide in organizations of all sizes depend on Siebel solutions to deliver dramatic improvements in how they identify, acquire, retain, and serve customers. For more information, visit www.siebel.com.



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