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Orange County Search Optimization Marketing Workshop


Costa Mesa, California - June 22, 2007 – This Search Optimization Marketing Workshop is an introduction for Southern California marketing professionals and is the first in a series being presented by on Thursday June 28, 2007.

The workshop will feature search engine marketing expert Gerry Grant, CEO of with valuable information on what search engine marketing options are available today. Gerry will talk about writing strategy, optimized content and leveraging your PR with SEO.

The workshop is designed for marketing professionals interested in enhancing their company’s brand awareness, increasing sales, and maximizing ROI through a strategic Internet presence and top search engine rankings.

Workshop attendees will learn the basics of search optimization marketing, including search engine optimization, pay-per-click (PPC) sponsored traffic techniques and web analytics to fine-tune online marketing for much higher return-on-investment (ROI).

The conference will cover alternatives to pay-per-click (PPC) marketing on Google and Yahoo! with an in-depth look at Microsoft’s new PPC search engine MSN AdCenter, as well as using the “other search engines” to lower the cost per visitor. A discussion on PPC “Click Fraud” will be included.

Also covered will be search engine optimization best practices and top ranking factors plus a look at link popularity, search visibility, competitive web site analysis and keyword research. Local optimization techniques, Blogging, podcasting, online video marketing, social networking and Google Mobile tactics will be introduced.

According to Gerry Grant, Founder and CEO of, ’’This unique event is for marketing professionals and will serve as an introduction to future workshops. We will be covering strategies that work, and what to do when crafting a search optimization campaign for your company’s web site.’’

The conference is scheduled for Thursday, June 28, from 10:00 a.m. to 1:30 p.m. at 3303 Harbor Blvd. Suite H-6, Costa Mesa, CA 92626. The admission cost is $58 and includes lunch.

To register or for more information about the “Search Engine Marketing Conference for Marketing Professionals”, please visit: or call Gerald Lee at 714-651-5699.


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