Joyo.com Now ’’Joyo/Amazon’’ -- Web Site’s New Look and New Features Announced in Beijing with Amazon CEO Jeff Bezos

Joyo.com, one of the leading online shopping platforms in China which offers the largest selection of Chinese language books, has changed the name of its site to “Joyo Amazon.” The announcement came at a press conference in Beijing hosted by Joyo.com’s president, Hanhua Wang, and Amazon.com founder and CEO, Jeff Bezos.

“We at Amazon are contributing our extensive technology and expertise to make Joyo the very best in the world at serving customers,” said Jeff Bezos, “We are very proud to be associated with them.”

“It has been very gratifying to have such a strong partnership with Amazon,” said Hanhua Wang. “By applying Amazon’s technology and experience to the Chinese market, we’ve been able to make significant improvements across all areas of our web site -- from fulfillment to selection to pricing and customer service. We never forget that everything we do starts with the customer, and we look forward to serving our customers even better in the future.”

To celebrate the newly co-branded site, the company also announced a special “0 RMB Free Shipping” promotion. Ordinarily, customers receive free shipping on qualifying orders over 99 RMB -- now Joyo customers can receive free shipping on qualifying purchase, regardless of price. It’s a great way for customers to take advantage of Joyo’s outstanding selection and service.

Since 2004, Joyo.com has introduced more product categories at a faster rate than any of Amazon’s web sites, and their buyable selection has increased 32 times in less than three years.

Joyo also introduced “My Joyo.com,” a personalized tab at the top of every page which provides customized recommendations, based on the customer’s purchase and browse history. The great thing about “My Joyo.com,” is that it helps customers find and discover products -- from each of Joyo’s 20 categories -- that they never even knew they wanted.

Originally launched as an online bookstore in 2000, the newly branded Joyo Amazon site offers customers hundreds of thousands of items in 20 categories including electronics, watches, mother/baby product, kitchen and health/personal care. In addition, Joyo.com now provides COD delivery to more than 330 cities in China and same-day delivery to customers in Beijing, Shanghai, and Guangzhou.

In May, 2007, Joyo.com opened its latest fulfillment center in Guangzhou, which will primarily serve customers in Southern China; Joyo.com also operates fulfillment centers in Beijing and Suzhou, for a total of more than 35,000 square metres of space, so Joyo.com can stock more of the products its customers want. The expanded fulfillment network also ensures that customers will receive their products faster.

About Joyo.com

Joyo.com was founded in May 2000 and is now the largest retailer of Chinese books in the world. In addition, Joyo.com offers its customers a wide selection of books, music, videos and DVDs, software, wireless and digital cameras, toys and gifts, health and personal care items, among other products, as well as free shipping on qualifying purchases over RMB 99. Joyo.com is headquartered in Beijing.

About Amazon.com

Amazon.com, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca.

In 2004, Amazon.com acquired Joyo.com Limited which, through a Chinese entity, provides technology and consulting services for the Joyo.com Web site.

As used herein, “Amazon.com,” includes Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.