NÜTRL Introduces Limited-Edition "Call Ball" to Shake Up Game-Day Downtime

Key Facts:

• NÜTRL Vodka Seltzer has introduced the limited-edition Call Ball, a football-shaped gadget designed to bring more fun to downtime between college football plays.

• Crafted from a real leather football, the Call Ball features 12 interactive game-day prompts revealed with a simple shake, encouraging friendly competition at tailgates and watch parties.

• The NÜTRL Call Ball is now available for $125 at ShopBeerGear.com, while supplies last.

NÜTRL Vodka Seltzer, the #4 seltzer on the market ¹, is shaking up game day (literally) with the introduction of the limited-edition “Call Ball,” a football-shaped gadget designed to turn downtime into an opportunity for fun. From commercial breaks to referee reviews, even the most exciting games have their fair share of pauses. With a simple shake, the Call Ball reveals a game-day prompt, from “ROAST YOUR RIVAL” to “MAKE SOME NOISE,” bringing a new level of excitement, friendly competition, and interaction to game day gatherings. Whether at a tailgate or watch party, the Call Ball gives fans a new way to engage with their crew between plays.

With college football games averaging three hours and 27 minutes from kickoff to final whistle, according to CBS Sports (2024)², there’s plenty of time to keep the energy going beyond the action on the field. The Call Ball turns these pauses into opportunities to spark conversation, fuel friendly rivalries and create memorable shared experiences among friends. Paired with NÜTRL’s great taste, the Call Ball adds a fresh layer of interaction to the game day experience, giving fans another way to stay connected and ’Keep It Tasty.’

The Call Ball builds on NÜTRL’s broader presence in college football, reinforcing the brand’s place in the traditions that define the season. From kickoff to the final whistle, NÜTRL continues to find ways to show up for fans throughout game day.

Steve Wolf, Vice President of Marketing for Beyond Beer at Anheuser-Busch said: “College football brings fans together week in and week out, and we saw an opportunity to extend that spirit beyond the action on the field. With the limited-edition Call Ball, we’re giving fans a playful way to make game day their own, encouraging them to be present, spend time with their friends and get in on the fun between plays.”

Fans can purchase the limited-edition NÜTRL Call Ball for $125 at ShopBeerGear.com. Crafted from a real leather football, the premium gadget features a rechargeable battery, built-in charging port and 12 unique prompts. For more game-day inspiration and updates, including an upcoming sweepstakes to win a limited-edition Call Ball, follow @NÜTRL.

1. CIRCANA, TUS HB GEO, DOLLAR GROWTH, YTD through 08.09.2026

2. CBS Sports, “Despite running fewer plays, college football games are actually getting longer … so who’s to blame?” (Aug. 30, 2024).

About NÜTRL

NÜTRL is a vodka-based seltzer made with vodka, seltzer and real fruit juice. Light and refreshing with a deliciously great taste, NÜTRL is 100 calories, gluten free and has an ABV of 4.5%. NÜTRL is available nationwide in flavor-specific 4-packs as well as four variety pack flavors: Fruit Variety Pack, which includes Pineapple, Watermelon, Black Cherry and Orange; Fruit Variety Pack #2, which includes Strawberry, Orange, Lime, and Peach; Lemonade Variety Pack, which includes Classic Lemonade, Blackberry Lemonade, Peach Lemonade and Strawberry Lemonade; and Cranberry Variety Pack, which includes Classic Cranberry, Cranberry Orange, Cranberry Grapefruit and Cranberry Apple. In 2026, NÜTRL introduced Peach and Blueberry, both available in 4-packs, and newly released Fruit Variety Pack #2.

About Anheuser-Busch

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an emerging force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

We make the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, BeatBox, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.

FAQs

Q: What is the NÜTRL Call Ball?

A limited-edition, interactive football-shaped gadget featuring 12 game-day prompts designed to entertain fans between plays.

Q: How does the NÜTRL Call Ball work?

Simply shake the ball to reveal prompts like “ROAST YOUR RIVAL” and “MAKE SOME NOISE” to get the whole crew in on the fun

Q: Where can I buy the NÜTRL Call Ball?

The Call Ball is available for $125 at ShopBeerGear.com beginning November 12, 2026, while supplies last.

Q: Is the NÜTRL Call Ball rechargeable?

Yes. The real leather football features a rechargeable battery and built-in charging port.