Budweiser Marks 150 Years with a Holiday Celebration Rooted in Tradition

Key Facts:

• Budweiser closes out its 150 ^th anniversary year with a 2026 holiday campaign featuring limited-edition holiday cans, collectibles, merchandise and fan experiences, including the opportunity to win a Clydesdale delivery, rooted in the brand’s American heritage and storied history.
  
  
• New for 2026: Limited-edition Budweiser 150th Anniversary Crate. This new collectible is a one-of-a-kind holiday gift that celebrates Budweiser’s 150-year heritage, quality, and craftsmanship.
  
  
• Budweiser’s 2026 limited-edition holiday cans are available nationwide wherever Budweiser is sold, while supplies last. This year’s cans feature the world-famous Budweiser Clydesdale hitch trotting through the snow in front of the historic St. Louis brewery, alongside a vintage Budweiser design on the front.
  
  
• Budweiser holiday gifts include Budweiser: 150 Years of the King of Beers coffee table book, the 47th annual limited-edition Holiday Stein and 150th anniversary merchandise, available at shopbeergear.com while supplies last.
  
  

This holiday season, Budweiser is celebrating its 150th Anniversary by bringing together beloved traditions and new ways for fans 21+ to mark the milestone. The lineup includes the return of the limited-edition holiday cans featuring a 1910s vintage design and 47th Holiday Stein, along with new gifts, collectibles and fan experiences such as the Budweiser 150th Anniversary Crate Contest, the debut of Budweiser: 150 Years of the King of Beers coffee table book, and the opportunity to have the iconic Budweiser Clydesdales make a delivery to your home.

For 150 years, Budweiser has been Made of America, shaped by the people, places and traditions that bring Americans together. This holiday season, Budweiser celebrates the people who make the season special, and the traditions Americans return to year after year, from the iconic Budweiser Clydesdales to the annual Holiday Stein and LTO Cans.

Todd Allen, SVP of Marketing for Budweiser at Anheuser-Busch said: “For generations, Budweiser has been part of the traditions that bring people together during the holidays. As we celebrate our 150th anniversary, we’re proud to build on that legacy with new ways for fans to celebrate the holidays, while honoring the people and shared moments that make the most festive time of year so special.”

Budweiser 150th Anniversary Crate Contest

New this year, Budweiser is introducing the limited-edition Budweiser 150th Anniversary Crate Contest which celebrates the dedication to the brand’s high-quality American Classic Lager and craftsmanship. Made in America, the crate features a handcrafted design, locally crafted St. Louis contents, and original printing plates from historic Anheuser-Busch beer crates, creating a memorable keepsake for longtime fans and new 21+ generations alike.

From November 10 through November 18, Budweiser fans ages 21 and older can enter for a chance to win a Budweiser 150th Anniversary Crate by sharing what they’re raising a glass to this year on Instagram, Facebook, or X using #Bud150Crate and #Contest. Lucky winners will receive a Budweiser 150th Anniversary Crate*.

The Budweiser 150th Anniversary Crate includes:

• A custom, limited-edition stein: Featuring the Budweiser Clydesdales departing the historic Anheuser-Busch Brewery in St. Louis. Only 150 steins were made, each hand-numbered and finished with a pewter lid and silver and gold embellishments.

• A special bottle of Budweiser: Brewed and packaged in St. Louis using the same four high-quality ingredients that have defined Budweiser for 150 years.

• A custom bottle opener: The patented bottle opener is handmade in St. Louis.

Budweiser’s Limited Edition Holiday Cans Return

Available for a limited time wherever Budweiser is sold, the 2026 limited-edition holiday cans mark the start of the season with a design inspired by the brand’s heritage and beloved Clydesdale advertisements. The cans feature the world-famous Budweiser Clydesdale hitch trotting through the snow with the historic St. Louis brewery in the background, while the front showcases a vintage design honoring Budweiser’s legacy and tradition of bringing people together during the holidays.

Budweiser: 150 Years of the King of Beers

To celebrate its 150th anniversary, Budweiser is also releasing Budweiser: 150 Years of the King of Beers, a coffee table book chronicling the brand’s American history and cultural legacy.

Featuring archival photography, historic advertising, memorabilia and the story of the iconic Clydesdales, the book celebrates the people and cultural moments behind Budweiser’s legacy—making it a thoughtful gift for collectors, beer lovers and fans.

Budweiser: 150 Years of the King of Beers is available at Amazon, Target, ShopBeerGear.com and Rizzoli while supplies last.

Budweiser Holiday Collectibles and Merchandise

By popular demand, Budweiser is bringing back its limited-edition Holiday Stein alongside new 150th-anniversary merchandise, giving fans 21+ even more ways to celebrate the King of Beers in style. The 2026 collection includes:

• Budweiser 150th Anniversary Holiday Stein ($30): Anheuser-Busch is proud to present the 47th installment of our traditional Budweiser Holiday Stein series. Created to commemorate 150 years of the King of Beers, this milestone edition brings some of Budweiser’s most enduring icons together.

• Budweiser Holiday Truck T-Shirt ($30): This vintage-inspired Budweiser truck design captures the spirit of the holidays and the timeless traditions that the King of Beers brings. Perfect for holiday gatherings, festive outings, or cozy nights with friends and family, it’s a comfortable and stylish way to bring a little Budweiser cheer to the season.

• Budweiser Clydesdales 150 Years Crewneck ($65): Featuring the legendary Budweiser Clydesdales in a commemorative anniversary design, this classic crewneck offers a timeless look that honors generations of American tradition. Comfortable, versatile, and steeped in nostalgia, it’s a standout piece for longtime Budweiser fans and collectors alike.

• 150th Anniversary Can Crewneck ($60): Inspired by classic Budweiser can artwork, this commemorative crewneck blends brand heritage.

Consumers 21+ can shop the holiday collection at ShopBeerGear.com while supplies last.

Win a Classic Clydesdale Delivery

Lastly, in honor of the Clydesdales’ legacy and to celebrate Budweiser’s 150th anniversary, Budweiser fans aged 21+ can now enter for a chance to win a Clydesdale delivery to their home. One lucky winner will receive a personalized Clydesdale experience, while additional winners will receive a 2026 stein, holiday merchandise, and gift cards. Fans aged 21+ can enter at us.budweiser.com/Winter2026 now through December 31, 2026.**

Budweiser’s 2026 holiday lineup celebrates the traditions fans love while marking a milestone worthy of the King of Beers. For more information on Budweiser’s holiday campaign and to see how the brand continues to celebrate its 150th anniversary, follow Budweiser’s social channels (Facebook, TikTok, Instagram, X).

*No Purchase Necessary. Open to AK, CO, DE, DC, FL, IA, KS, LA, MA, MO, MS, NC, ND, NE, NM, NY, SC, SD, TN, and WY residents 21+. Begins on 11/10/26 and ends on 11/18/26. See Official Rules at https://us.budweiser.com/rules#Bud150Crate for prizes and details. Message and data rates may apply. Void where prohibited.

**No purchase necessary. Open to U.S. residents (excluding residents of AK, CO, CT, DE, HI, ID, NJ, NY, MA, ME, MI, MT, NH, OR, RI, UT, VA, VT, WA, WV, and WY) 21+. Begins on 11/1/26 and ends on 12/31/26. Visit https://us.budweiser.com/Winter2026 for free entry and Official Rules. Message and data rates may apply. Void where prohibited. Alcohol beverages are not part of the prize.

ABOUT BUDWEISER

Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an emerging force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

We make the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, BeatBox, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.

FAQs

1. When will Budweiser’s 2026 Holiday Cans be available?

Budweiser’s 2026 limited-edition holiday cans are now available wherever Budweiser is sold for a limited time.

2. Where can I buy Budweiser: 150 Years of the King of Beers?

Budweiser: 150 Years of the King of Beers ($50) is now available for purchase on ShopBeerGear and Rizzoli while supplies last.

3. How can I participate in the Budweiser 150th Anniversary Crate Contest?

Eligible Budweiser fans ages 21 and older can enter from November 10 through November 18 by sharing what they’re raising a glass to this year on Instagram, Facebook, or X using #Bud150Crate and #Contest. Lucky winners will receive the Budweiser 150th Anniversary crate.