Carlsberg Group Announces Agreement to Sell Britvic Brazil

Today, the Carlsberg Group has signed an agreement to sell Empresa Brasileira de Bebidas e Alimentos SA (Britvic Brazil) to Grupo José Augusto Vieira (“Grupo JAV”) for a transaction value of EUR 80m. The transaction is expected to be completed by December 2026, subject to customary regulatory approvals.

The decision to divest the business follows a thorough strategic review, including exploring several options to define the optimal next steps for Britvic Brazil. The Carlsberg Group became owners of the company in connection with its acquisition of the international soft drinks business Britvic plc in January 2025.

“I’m pleased that we have found a good partner for Britvic Brazil and I want to thank everyone who has contributed to building this business and achieving its success over the years. We look forward to working closely with all stakeholders to ensure a successful transition and a strong future for the business under its new ownership,” says Nikos Kalaitzidakis, EVP for the Central & Eastern Europe and India region at the Carlsberg Group.

“This acquisition is an important milestone for Grupo JAV and reflects our long-term confidence in the Brazilian market. Britvic Brazil brings a strong brand portfolio, a nationwide footprint and an experienced team, and we are excited to support its continued growth,” says Frank Vieira, Shareholder of Grupo JAV.

BofA Securities is acting as exclusive financial adviser to the Carlsberg Group and Britvic Brazil, with Lefosse as legal adviser.

About the Carlsberg Group

Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading beverage companies in the world, with an attractive portfolio of beer, soft drinks and other beverage brands. With over 35,000 employees, and with a presence in more than 150 markets, the Group has a purpose of brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for employees, consumers, customers and society.