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Burberry celebrates the festive season with Fiona Shaw, Pierce Brosnan and special guests

Burberry opens the doors of an English country house for its 2026 holiday campaign, ‘Wrapped in Burberry: Celebrating 170 Years’.


WEBWIRE –

We wanted to celebrate 170 years of Burberry with a proper party. Family, friends, great gifts and everyone dressed up.

Directed by acclaimed filmmaker and artist Harmony Korine, the film offers a playful take on a traditional British Christmas gathering. Set at Longleat House in Wiltshire, the historic seat of the Marquess of Bath, it stars Pierce Brosnan and Fiona Shaw, who welcome friends from the worlds of film, fashion and sport, including Cara Delevingne, Dylan Brosnan, Dwyane Wade, Gabrielle Union, Kim Min-ha, Nico Parker and Wu Lei

‘We wanted to celebrate 170 years of Burberry with a proper party. Family, friends, great gifts and everyone dressed up.’

Daniel Lee

Chief Creative Officer, Burberry

Childrenswear offers mini-me versions of signature gabardine trench coats and down-filled puffer jackets. Cosy knitted layers are crafted in super-soft cashmere and wool with checks and classic argyle patterns remixed with love hearts in candy colours.

For the first time, Burberry collaborates with Smythson on a collection of notebooks and folding chess and backgammon sets, designed for travel. Handcrafted in England from supple leather, the pieces come in Burberry-inspired colours including archive beige, currant red, black and forest green.

There are gifts for dogs, too, with knitted check sweaters, check-woven bandanas and a blanket featuring a playful interpretation of the Burberry Knight.

Add a personal touch with Burberry’s complimentary embroidery service. Choose from new symbols and thread colours to personalise gifts such as scarves or cashmere sweaters, with up to five initials or icons stitched onto each piece.

Burberry gifting

For the festive season, Burberry celebrates cashmere – bringing together ready-to-wear, accessories and signature house pieces in new textures and colours.

The Kensington trench coat is made in lightweight cashmere, brushed for an exceptionally soft finish. Colours include ivory white, black, navy and camel to bouquet pink.

Cashmere capes range from rainwear-inspired designs with shearling collars to belted and leather-trimmed styles. Sweaters feature tonal elbow patches and discreet Knight embroidery.

Made in Scotland using traditional techniques, the House Check cashmere scarf comes in more than 40 colours, including the new Blackwatch Check, a seasonal expression inspired by historic tartan. There are also new cashmere-blend beanies, gloves and socks.

Bags take on new textures, from the Horseshoe in check bouclé to vanity cases in velvet. Check bags come in archive beige and seasonal chocolate brown, while the men’s collection includes City Check bags, wallets and a briefcase in iron grey.

Childrenswear offers mini-me versions of signature gabardine trench coats and down-filled puffer jackets. Cosy knitted layers are crafted in super-soft cashmere and wool with checks and classic argyle patterns remixed with love hearts in candy colours.

For the first time, Burberry collaborates with Smythson on a collection of notebooks and folding chess and backgammon sets, designed for travel. Handcrafted in England from supple leather, the pieces come in Burberry-inspired colours including archive beige, currant red, black and forest green.

There are gifts for dogs, too, with knitted check sweaters, check-woven bandanas and a blanket featuring a playful interpretation of the Burberry Knight.

Add a personal touch with Burberry’s complimentary embroidery service. Choose from new symbols and thread colours to personalise gifts such as scarves or cashmere sweaters, with up to five initials or icons stitched onto each piece.

Windows and stores

Burberry’s festive windows bring the warmth and character of a British country house to life. Framed by check curtains, the displays feature oversized books, upholstered armchairs, festive trees and playful Thomas Bears, bringing together the house’s distinctive codes with the joy of the season.

In stores, The Cashmere Shop celebrates Burberry’s enduring commitment to craftsmanship and comfort. Dedicated to the house’s signature material, the space brings together House Check scarves, soft knitwear, lightweight layers and iconic outerwear in an array of colours and textures.

Complimentary gift wrapping provides the finishing touch to presents, from Burberry gift boxes hand-tied with ribbons to signature accessories presented in a newly developed scarf tube.


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