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Brewery Lights at Anheuser-Busch is Back with More Fun for Everyone

More than 1 million twinkling lights, The Bevo VIP experience, Friday theme nights and the newly-installed 35-foot “A & Eagle” sign make the holidays bright at the brewer’s flagship campus


St. Louis, MO – WEBWIRE –

‘Tis the season to celebrate holiday traditions with friends and family, and Anheuser-Busch’s Brewery Lights is back and ready to welcome guests with something for everyone. The historic St. Louis brewery campus is decked out with more than a million dazzling holiday lights, with new event features including The Bevo VIP experience and Friday theme nights, and favorites like the kids’ winter wonderland, Fire Pit Fun Packages, complimentary beer for guests 21 and up, and the nightly parade featuring the world-famous Budweiser Clydesdales to inspire magical holiday memories.

Guests can upgrade their visit with The Bevo VIP experience, an elevated way to experience all the fun of Brewery Lights, with a little extra. The Bevo VIP experience offers full access to Brewery Lights activities plus a private, heated space exclusively for those 21 years old and up to sip, savor and celebrate the season. Guests can enjoy live music; complimentary drinks including beer, wine and Cutwater cocktails; a festive buffet with favorites like holiday ham, meatballs, snacks, desserts and more; private restrooms and VIP preferred parking.

Friday Theme Nights offer a little more Brewery Lights fun to kick off the weekend. Special one-time-only offers, activities and giveaways light up Friday nights through the season:

Nov. 27: Friends and Family Night

· Buy 10 tickets for your friends and family, get one free

Dec. 4: Ugly Sweater Night

· The first 100 guests 21 and up rocking an ugly sweater walk away with a giveaway

Dec. 11: Carol-Oke Night

· Those who have what it takes are invited to take the mic and sing their favorite songs all night long

Dec. 18: Vintage Bud Night

· Guests 21 and up can Celebrate The King of Beers with $1.50 Budweisers and giveaways for the first 100 dressed in their favorite Budweiser gear

The tradition of Brewery Lights shines even brighter this year thanks to the recently installed animated “A & Eagle” sign, a 15-ton double-sided rotating sign perched 215 high as the tallest point on the brewery campus. The enormous beacon welcomes all who visit from Nov. 21 through Dec. 26 as a reflection of the brewery’s history and commitment to hospitality.

Brewery Lights features include:

Complimentary Beer and Free Parking

· Guests ages 21 and up receive one complimentary beer. Free parking is available on a first-come, first-served basis.

Happy Hour

· 25% off beer purchases from 5 p.m. to 6 p.m. valid on Brewery Lights nights only

State-of-the-Art Light Show

· The spectacular music and light display stretches across the beautiful historic brewery campus, and the dazzling light tunnel is the perfect spot for a magical holiday moment

Nightly Holiday Parade at 7:30 p.m.

· A tradition in itself, the must-see parade features a trolley, full marching band, vintage truck, branded vehicles, floats and the world-famous Budweiser Clydesdales

Tours

· Self-guided tours of the historic Old Lyon Schoolhouse Museum where visitors explore hundreds of fascinating artifacts from the Anheuser-Busch archives

· Guided brewery tours for guests to learn about the brewing process and see the mash tanks and brew kettles up close

Kids’ Winter Wonderland

· Two children’s rides for extra holiday fun and a festive light-up dance floor to dance the night away to Munchkin DJ Radio

Food and Drinks

· Food and beverages are available for purchase throughout the event with food trucks on site

Upgrades

· NEW – The Bevo VIP experience enhancement – $75/adult 21+

· Fire Pit Fun Package – Starting at $450, a group of 8-12 guests enjoys private fire pit seating, access to a heated tent and private restrooms, live music, complimentary drinks, commemorative koozies, two complimentary ornaments, a fun food buffet and s’mores kits

“At its core, Brewery Lights is about hospitality and offering something for everyone, from the magic of the scenic lights to the thrill of the nightly parade, all in the heart of the beautiful historic Anheuser-Busch brewery campus,” said Scott Smith, Director of Brewery Experiences at Anheuser-Busch. “For guests who want a little more, they can make it a new experience by upgrading to The Bevo VIP, with special enhancements in addition to all the traditional fun of Brewery Lights.”

Brewery Lights starts at 5 p.m. on select dates Nov. 21 through Dec. 26. To provide a memorable experience and to ensure manageable crowd sizes, nightly attendance is limited. To ensure availability and quick entry, guests are encouraged to purchase tickets in advance ($12 for adults, $7 for guests 6-20, and free admission for children 5 and under) by visiting BreweryLights.com. At $25 per ticket, Flex Tickets offer guaranteed entry to one available night of Brewery Lights.

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an emerging force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

We make the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, BeatBox, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.


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